Manage and execute the social media strategy across all social media channels
Manage social media campaigns and day‐to‐day activities such as posting and caption writing.
Work closely with the sales team to stay up-to-date with ongoing activities at Easyshopy and briefing the inhouse graphic designer on the assets needed and making sure they are on schedule.
Making sure all assets follow the Easyshopy brand guidelines
Provision of regular content and promotions; combined with community‐outreach efforts.
Monitor community engagement and engage with customers, and influencer content across all platforms.
Write and edit copy across social, ensuring brand’s tone of voice is maintained
Stay up to date with social media trends, tech updates and key competitors' social media strategies
Source the right micro influencers that would best represent the brand and become the point of contact between them and Easyshopy
Collate weekly, monthly and campaign reports
Measure the impact of social media campaigns through the analysis, review and reporting of campaign effectiveness in an effort to maximise results.
Communicate insights gained from social media monitoring to the sales team
Develop and execute ideas for exciting still image and video shoots for the app and for the last-mile arm of the business.
Ensure competitor research and customer insight are at the core of all output
Requirements
Social Media Handling
Strong written and verbal communication skills, with the ability to maintain a consistent tone of voice across all platforms.
Strong organizational skills and the ability to multitask across several ongoing projects, meeting deadlines while maintaining high-quality outputs.
Knowledge of current social media trends, best practices, and emerging platforms, as well as an understanding of what works for brands in your industry.
