The project involves gathering and ensuring data quality, accuracy, and timeliness for key markets in Africa, focusing on the ketchup and mayonnaise categories for retail and Away FromHome (AFH) channels.
What You'll Do:
Collect and ensure quality, accurate, and timely data of South Africa, Kenya, and Ghana markets and reporting by measuring progress and finding opportunities
Conduct a comprehensive assessment of the ketchup and mayonnaise categories for retail and AFH channels: competitive environment, category dynamics, price segmentation, channel segmentation, formats and package sizes, shoppers/consumers insights.
Figure out the positioning of the Heinz brand and draw a roadmap for developing the Taste Elevation platform portfolio.
Create a marketing support plan, including critical platforms, tag lines (messages), what audience the communication is aimed at, what mechanics are planned to be used.
Determine the critical consumptionperiods and how the Heinz brand responds to them and formulate recommendations for a promotional plan, including channel/client specifics.
What You Bring:
Recent University degree
Analytical skills
Ability to formulate hypotheses and find evidence
Competent written and oral communication
Ability to build a selling story and package it into a presentation
Know the basics of sales, P&L, product promotion
Solution-oriented mindset and can-do attitude
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Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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