Job Description
Job Title: Digital Marketing Executive
Location: Dubai, UAE (Onsite)
Employment Type: Full-time
About Us:
Lynchpin Consulting is a dynamic business services company providing Zoho Implementation, Corporate Tax, VAT, Accounting, Financial Advisory, Odoo Implementation, and Business Setup Assistance in Dubai. We are expanding our marketing team and looking for a Digital Marketing Executive to manage and execute online marketing campaigns for our multiple business segments.
Key Responsibilities:Paid Ad Campaigns:
- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram Ads), Google Ads, LinkedIn Ads, and other relevant platforms.
- Conduct A/B testing, audience targeting, and conversion tracking for improved ROI.
- Monitor ad performance, optimize budgets, and adjust strategies to maximize lead generation.
Social Media Management:
- Manage and grow the company’s presence across social media channels (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok).
- Develop and schedule engaging content that aligns with brand objectives.
- Monitor trends and engage with the audience to improve brand visibility.
SEO & Website Optimization:
- Work with the web team to improve website performance, SEO rankings, and landing pages for paid campaigns.
- Conduct keyword research and optimize content for organic reach.
Marketing Analytics & Reporting:
- Track, measure, and report campaign performance using Google Analytics, Meta Business Suite, and other tools.
- Provide actionable insights to improve campaign effectiveness.
Email & WhatsApp Marketing:
- Develop and manage email marketing campaigns using Zoho Campaigns or similar platforms.
- Utilize WhatsApp marketing tools like Gallabox for client outreach.
Collaboration & Strategy Development:
- Coordinate with internal teams to align marketing strategies with business objectives.
- Keep up to date with industry trends and emerging digital marketing technologies.
RequirementsRequirements:
- Proven experience in running paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Strong knowledge of social media management and engagement strategies.
- Experience with Google Analytics, Meta Business Suite, and SEO tools.
- Familiarity with Zoho CRM, Zoho Campaigns, or other marketing automation tools is a plus.
- Basic graphic design skills (Canva or Photoshop) for content creation are a plus.
- Strong analytical and reporting skills.
- Ability to work independently and manage multiple marketing campaigns at once.
Preferred Qualifications:- Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
- Three or more years of experience in digital marketing, with a focus on paid campaigns.
- Prior experience working in a B2B services company is a plus.
BenefitsWhat We Offer:
- Competitive salary and performance-based incentives.
- A dynamic and growth-driven work environment.
- Opportunity to work on multiple business verticals and gain hands-on experience.
