Required experience : Minimum 3 years
Position
Being part of LOEWE gives you the opportunity of learning new things every day and working with people passionate about what they do, in afast moving and ambitious company.
As
Marketing Executive, you will be a key member of the Middle East EMEA Team, responsible for brand development in our dynamic/ fast paced markets across the Retail Channels by implementing and overseeing our marketing strategies
Job responsibilities
Manage creative briefs, development, and execution of all your brand activations with our partner PR and Media agencies in collaboration with our brand HQs Working with local and global team to define and implement an annual Marketing master calendar per each account, tailor-made to the specific characteristics of each market and client. Executes Pop-ups 360 marketing and communication plans and animations calendar, including liaising with all 3rd parties. Builds transversal marketing and communication reports based on campaign performance, sales and CRM analysis. Creates assets for market cultural moments/specificities (E.G Ramadan, Valentine´s Day, Xmas). Partners with global media team and local media agencies to execute media plan per market, gives market feedback in order to adapt the plan to local needs. Understand brand guidelines and objectives to drive in the GCC market Updates HQ marketing team on weekly status of projects. Works with CRM team to create 360 communication plan as well as implement assets and animations related to client events. Builds and manages brand’s budget, ensuring close monitoring of all expenses and ensure it stays within the allocated budgets
Degree in Marketing, Business Administration or related field. Minimum 2-4 years of relevant experience in marketing with diverse typology of client and channels in the luxury industry. Knowledge of global marketing including Media, Art design, PR & Training. Strong analytical skills and comfortable dealing with numerical data. Ability to think critically and creatively. Clear affinity for the brand and product. Excellent communication skills across all levelsSteeped in art and historical references, rooted in craft and tradition, Loewe has been reinventing leather craftmanship for almost 200 years. From its birth in Madrid in 1846 to its latest collection dedicated to the elegance of Chinese monochrome ceramics, the Maison’s journey has been defined by its core values: energy, creativity, and a thoroughly modern approach blended with traditional techniques.
Craft at Loewe is unconditionally bound up with art, an endless source of inspiration: from the British Arts & Craft masters to the whimsical world of Studio Ghibli, art is at the heart of every collection – and the House is committed to supporting the artists and creators informing its work.
Today, Loewe’s master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style: true incarnations of Loewe’s ideals and vision.
Radical and ever-evolving: here’s to another 200 years of Loewe history
Since 2013, Jonathan Anderson, Loewe’s Creative Director, has been carrying this vision ever further. One of the leading designers of his generation, Anderson has spearheaded a major rejuvenation of the House.
Through a redesign of the brand identity, a modern articulation of its commitment to craft (with the launch of the Loewe Foundation Craft Prize, for instance), and a series of critically acclaimed and genre-defining Women’s and Men’s collections, Loewe has been further elevated as an influential and global cultural force.
At the intersection of fashion, craft and culture, Loewe’s ambition is to be radical and ever-evolving. Craft and luxury are inextricably linked, and at Loewe, the one makes the other feel more accessible and tangible. By showing how the collections are made and honouring the complex artisanal processes behind them, it becomes possible to see their value and their merit. And by adding a cultural dimension – involving fine arts, film, dance, etc. –, Loewe has become a vibrant force for creativity and innovation, ensuring the brand’s durability for another 200 years… and more.
Required experience : Minimum 5 years
Marketing Executive
Marketing - Loewe
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