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Job Description

Overview of the role

We are seeking a dynamic Marketing Executive to join our Blue Rewards team at Al Futtaim. The ideal candidate will be responsible for executing effective marketing strategies, assisting with campaign development, and analysing the effectiveness of each campaign to drive program engagement and customer loyalty.

 

What you will do

  • Develop and implement innovative marketing strategies to enhance the visibility and appeal of the Blue Rewards program
  • Collaborate with cross-functional teams to coordinate brand awareness and marketing efforts
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create engaging content for a variety of channels including digital, email, and social media to target existing and new customers
  • Manage promotional events to increase brand awareness and market engagement
  • Monitor and report on the performance of marketing campaigns, gaining insight and assessing against goals
  • Assist in budgeting and monitoring expenses
  • Actively manage and grow the brand’s presence on social media platforms including content creation, customer interaction and tracking engagement metrics


Skills

Required skills to be successful

  • Excellent communication skills, both written and verbal
  • Ability to think creatively and innovatively
  • Analytical skills to forecast and identify trends and challenges

 

What equips you for the role

  • Bachelor’s degree in marketing, Business Administration, or related field
  • 2-3 years of experience in a marketing role, with experience managing social media platforms and campaigns
  • Strong understanding of traditional and emerging marketing channels
  • Budget-management skills and proficiency


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Al Futtaim Group
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Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

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