Marketing Events and Campaign Manager, Private Banking (0000KP6X)Some careers shine brighter than othersIf you’re looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential.Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.
This role is part of HSBC Global Private Banking marketing team (GPB Marketing). GPB Marketing aims at creating and delivering compelling content and events that drive interactions with the Relationship Managers and HSBC brand to help UHNW and HNW clients and prospects take the next, best action.
The location of the role is UAE, DIFC.
In this role, you will be:• Working with the Head of Marketing EMEA International to develop and execute the Marketing Plan focusing on 4 key countries in MENA.• Managing key stakeholders across several business lines and geographies, working in a matrix environment.• Planning and executing marketing events and campaigns in MENA. o Executing all client events to support the business, and track KPIs.o Developing and implementing multi-channel marketing campaigns to engage with UHNW, HNW, SFO and MFO audiences, with a focus on driving lead acquisition marketing campaigns/sponsorships.• Following marketing financial processes, procedures and manage the marketing budget allocated.• Responsible for proactively identifying risks and providing recommendations on mitigating actions in the event of the internal and external developments e.g. changes in business strategy, revised segmentation, competitor activity, emerging channel development, changes in legislation etc. • Adhering to HSBC compliance framework: All the marketing activities undertaken must be performed within our compliance framework and aligned with Branding, Communications and our Global Marketing strategy.