Marketing Coordinator

Roles and Responsibilities:

Paid Ads Management

• Manage and optimize paid advertising campaigns across platforms, including Google, Meta (Facebook/Instagram), and preferably Yandex.
• Follow and implement pre-existing paid ad strategies, replicating and improving on previous successful results.
• Monitor ad performance, report on key metrics, and provide recommendations for improvement.
• Coordinate with internal and external partners to ensure campaign objectives are met.

Social Media Management

• Post content regularly on multiple social media platforms, maintaining a consistent and visually appealing posting schedule.
• Write high-quality, engaging captions that resonate with our target audience and adhere to our brand voice.
• Manage interactions and engage with other accounts to boost visibility and drive engagement.
• Optimize social media grids and posts for visual impact and brand consistency.

Coordination with Outsourced Partners

• Act as the primary point of contact with external marketing and advertising partners.
• Ensure effective communication and coordination between internal teams and outsourced agencies to align with business objectives.
• Track and evaluate the work of external partners, ensuring quality and timely delivery of services.

Content Creation & Case Studies

• Collaborate with the team to develop case studies showcasing the success of our campaigns and services.
• Create case studies to create compelling ads and promotional content that attracts leads and new customers.

Offer Creation and Promotion

• Develop promotional offers and deals to boost customer acquisition and engagement.
• Launch and manage campaigns to promote offers, including setting clear goals, tracking performance, and measuring success.
• Analyze campaign data to determine which promotions are most effective and make recommendations for future campaigns.

Lead Generation & Growth

• Develop and implement strategies to increase leads and contribute to the growth of company revenue.
• Ensure all marketing efforts are geared toward driving sales and revenue growth by capturing high-quality leads.

Requirements:

Experience and Skills

• Proven experience in managing paid ads on Google, Meta (Facebook/Instagram), and preferably Yandex.
• Strong copywriting skills, particularly in writing engaging social media captions.
• Experience in managing multiple social media accounts and developing a cohesive brand image.
• Familiarity with tracking ad campaign performance and making data-driven decisions.

Portfolio Requirement: Must provide an existing portfolio that demonstrates successful paid ads management and social media management, showcasing clear results and good design choices.

Strategic and Analytical Mindset

• Ability to replicate and improve on existing paid ad strategies to achieve growth.
• Strong analytical skills to track campaign results and make informed decisions on investments.
• Ability to develop and refine marketing strategies that drive lead generation and revenue growth.

Coordination and Communication

• Experience working with outsourced marketing partners and managing communication between teams.
• Strong organizational skills to coordinate multiple projects and campaigns at once.
• Ability to work closely with internal teams to create compelling case studies and marketing content.

Creativity and Innovation

• Ability to create new offers, promotions, and marketing strategies that are fresh and innovative.
• Proficiency in creating visually appealing social media grids and a cohesive brand presence online.

Personal Attributes

• Self-motivated and proactive with a desire to continuously improve.
• Excellent attention to detail and commitment to delivering high-quality work.
• Strong collaboration and interpersonal skills to work effectively with team members and external partners.

Job Type: Full-time

Experience:

• lead generation: 1 year (Required)
• management teams: 1 year (Preferred)
• social media management: 1 year (Required)
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