Marketing Communications Manager | Al Futtaim Automotive | Honda

Job Requisition ID: 162309 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

• The Marketing Communications Manager (MCM) is responsible for overall brand development, brand performance and generating opportunities to do business (OTBs) for Honda Cars (New and pre-owned), Motorcycle, Power Product, Marine and Aftersales in UAE. Team management of direct and indirect reports, Alignment of plans, activities, and budgets to create a Brand representation in the country. Working closely with the OEM, Al-Futtaim Regional Honda companies and Marketing COE counterparts.

 
What you will do:    

• Develop marketing actions in line with the organization annual operational and financial target.
• Stakeholder engagement with Agency and internal divisions on smooth delivery of campaign on time.
• PR activation with the media to represent brand stories on digital and offline media .
• Structured Marketing approach for all Honda brand product line up: Cars, Motor Cycle, Power Products and Marine.
• Analytical skills to interpret the digital marketing KPIs and develop counteraction when needed.
• Originating and developing marketing strategy and budget cycle.
• Activating yearly marketing plan development with Brand Director, direct teams and agency.
• Brand Governance across all physical and digital environments.
• Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations, insights.
• Management of Creative, Media, Social. 
• Events and sponsorship calendars. 
• Full reporting of regular updates on campaign performance. 
• Marketing budget management.
• Effective team management.

Required Skills to be successful:

1. -Experience with managing marketing campaigns, events and sponsorship. 
2. -Experience with managing strategy and budgets.
3. -Experience with brand development. 
4. -Experience with digital marketing.

 
About the Team:

• Reporting to the Brand Director and will be managing a team and will work closely with internal and external stakeholders.

 
What equips you for the role:

• Bachelor’s Degree in Marketing.
• 7-10 years’ relevant Marketing experience in the automotive industry.
• UAE/GCC experience.
• Management of creative, media, social platforms. 
• Management of events and sponsorship.
• Campaign management. 
• Marketing budget management. 
• Digital marketing experience. 
• Experience dealing with agencies.
• Verbal and written communication.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.