Marketing & Communication Manager MENA
Job summary Permanent contract Şişli, Dubai, Riyadh Salary: Not specified Starting date: September 30, 2024 Occasional remote Experience: > 5 years Education: Master's Degree Skills & expertise Generated content Attention to detail Content creation Multilingual Teamwork Time management +7 13 days ago
Job description
As MarCom Manager, you will define the MarCom strategies for the MENA Region based on business directions and brand positioning. You coordinate their implementation with support from the central digital marketing team, local agencies, in country marketing & communication team and suppliers and report on their performance. This includes increasing the company’s product portfolio awareness and position in the MENA Region, in addition you will be in charge of the lead generation strategies through measurable marketing and communication actions.
Main duties
Define the marketing & communication strategy for MENA and manage budget
Define personae, channels, claims, KPIs and budget
Report on plan implementation and deliver data driven analysis
Deliver monthly forecast and manage the marketing budget
Offline marketing
Full responsibility for organizational aspects of events, conferences and trade shows, such as logistics, invitation lists, promotion, execution and booth duty on D-day. Define report and follow up on the event’s performance KPIs.
Maintain collateral (marketing & product) materials, ensuring all resources are updated and accurate; coordinate the creation of new materials as needed.
On demand: provide market & competitive insights
Communication
Manage independently clients’ communication: database extract, messaging, design through our emailing tool
Ensure brand consistency across all MarCom activities following ETS’ branding guidelines
Content marketing
Develop localized (design & claim) marketing material to enable lead generation strategy, increase brand awareness and generate volumes
Work closely with the Princeton team to develop material that resonates with our market
Digital marketing
Coordinate the launch of digital paid campaigns: define objectives /targets/ timelines in alignment with the business objectives working with the central digital marketing team
Work closely with central marketing & social media experts and in collaboration with local agencies to establish our digital presence in Middle East through paid channels
This is a full-time position based in Dubai
Join an international company with a meaningful mission, leader in the language assessment industry
Be part of a multicultural & very open-minded Team
Lots of possibilities to grow in many regions of the world and in a fast-paced environment
A hybrid work model: complete flexibility to work from home or in the office
A lot of benefits
A strong culture encouraging initiatives, based on trust, teamwork and ownership
Moments for sharing and having fun
Preferred experience
Preferred experience / Education / Job requirements
Skills
University degree in Marketing/Business/Advertising, Communications/Digital Marketing or similar from a reputable university
5 years’ experience within the scope mentioned above within an international environment
Proven experience in a wide variety of marketing functions, events organization, experience using email marketing and digital marketing campaign
Experienced with international brand management
Experienced with content creation
Experience in increasing awareness and generating leads
Experience in implementing marketing plans and activities in UAE/KSA and or MENA
Data driven mindset and ability to understand analytics and measure marketing action’s performance
A background in the software industry, IT firms, or educational platforms is a big plus for this position.
Languages required
Fluent in English & Arabic both verbal and written
Another language is a plus.
Other qualifications/requirements
Matrix teamwork spirit is essential for this position
Proactive, self-motivated, and flexible
Ability to determine priorities and to meet deadlines
Organizational, interpersonal and communication skills with attention to detail
Excellent computer skills and good knowledge of Windows environment
Education, Recruitment, Job Training 144 employees Founded in 2001 Average age: 39 years old 65% 35% ETS EMEA, a wholly owned subsidiary of ETS, is the international arm of ETS that brings ETS expertise to educational and business communities around the world.
Our mission is to advance quality and equity in education worldwide supporting learners at every important stage of their journey and to facilitate access to new educational and professional opportunities.
ETS EMEA offers a wide range of language assessments, including ETS’ two well-known English proficiency tests - the TOEIC® test and the TOEFL® test - and in addition the Pipplet test, assessing oral and written skills of job seekers, employees, and learners, in 40 languages.
The pros
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