Developing and implementing marketing and PR strategies to promote a company, product, or service.
Working closely with sales teams to develop sales collateral and sales enablement materials that effectively communicate the company's value proposition and product benefits.
Identifying opportunities for cost savings and efficiencies in marketing and PR activities.
Cultivating relationships with media outlets and journalists to secure media coverage and generate positive publicity.
Skills
Marketing and PR skills: You should have strong marketing and PR skills, including experience in developing and implementing marketing and PR strategies, content creation, social media management, and media relations.
Strong written and verbal communication skills, with the ability to craft compelling messaging for various audiences, including customers, media contacts, and industry influencers.
Strong knowledge of financial analysis and reporting, including the ability to forecast revenue and expenses, track performance, and identify areas for improvement.
Strong knowledge of various research methodologies, such as surveys, focus groups, and secondary research, and experience in selecting and executing the appropriate method for a given research question.
