Measuring and analyzing the effectiveness of marketing and PR campaigns and making recommendations for improvement.
Developing and managing budgets for marketing and PR activities, including allocating resources to various channels and campaigns.
Identifying opportunities for cost savings and efficiencies in marketing and PR activities.
Developing surveys, focus groups, and other research methods to collect customer feedback and insights.
Skills
Communication skills: You should have excellent communication skills to effectively communicate with stakeholders, including customers, media contacts, and industry influencers.
Strong written and verbal communication skills, with the ability to craft compelling messaging for various audiences, including customers, media contacts, and industry influencers.
Proven ability to generate buzz and increase brand awareness through innovative marketing and PR campaigns, such as influencer marketing and experiential marketing.
Demonstrated ability to apply statistical analysis and modeling techniques to market research data to provide insights and inform strategic decision-making.
