Creating and managing marketing and PR campaigns, including content creation, social media management, and media relations.
Analyzing campaign metrics, such as website traffic, engagement rates, and conversion rates, to measure the effectiveness of marketing and PR efforts.
Analyzing market trends, consumer insights, and competitor activities to develop effective marketing and PR strategies.
Monitoring expenses and ensuring that spending is within budget constraints while still achieving business objectives.
Skills
Analytical skills: You should have strong analytical skills to measure and analyze the effectiveness of marketing and PR campaigns and make recommendations for improvement.
Demonstrated experience in developing and implementing successful marketing and PR strategies, including content creation, social media management, and media relations.
Demonstrated ability to analyze market data and provide actionable insights that inform product development, marketing and sales strategies, and other business decisions.
Demonstrated ability to apply statistical analysis and modeling techniques to market research data to provide insights and inform strategic decision-making.
