Overview of the role:
The Sr Manager – Product Management will be responsible for managing and support all products offered through Al Futtaim Financial Services (AFF)
To help us continue expanding our offerings, we’re in search of an experienced product manager to lead a multidisciplinary development team. The ideal candidate will have a keen eye for gaps in consumer product offerings and an innovative mindset for filling them.
This person should be a highly skilled market analyst with a proven ability to strategize the full lifecycle of a product, from conception to release. We’re looking for a confident leader who can guide cross-functional teams in the creation of products that improve customer experience and grow market share.
• Drive the product- and business-planning processes for cross-functional teams
• Analyze customer needs, current market trends, and potential partnerships
• Assess current competitor offerings and seek opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they’re met
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate go-to-market plans
What you will do:
Market Insights
• Leading the research and analysis of the AFF business channels
• Manage and challenge the business entities’ sales planning objectives and actions through reporting.
• Provide thought leadership to all stakeholders on emerging topics such as e-mobility, ownership autonomous driving and the resulting risks and opportunities to the Al Futtaim Financial Services.
• Drive and evolve insightful market / competitor / economic reporting, demonstrating significant depth of knowledge and increasing the quality of information provided to senior management.
• Devise and develop enhanced analytics applications, to deliver both market and business insights through the design, development and maintenance of management reporting.
• Use expertly defined KPIs which are aligned to Strategy 2023 objectives to measure business entity performance and facilitate value-add discussions across the Group based on these insights.
Product Management
• Establish and implement a centre of excellence for product price positioning and transaction price monitoring to facilitate optimization of revenue & profit by the business entities across AFF – domestic and international.
• Determine a standardized methodology of product and price monitoring (key competitor(s), core model, basket, value table management, MI source and provider) and implement a standardised reporting mechanism.
• Standardize Method – propose and agree what is tracked based on available market- and internal data sources.
• Issue monthly pricing reports including recommendations for business entity actions. Monitor their impact in cooperation with financial controlling.
• Issue monthly transaction price tracking reports to support business entities to optimize their tactical sales programs.
• Regular monitoring of finance rates.
• Managing commercial relations with partner banks. Including;
o Commercials and partnership relationship management
o Policy and demographic insights/reviews
o Month by month volume tracking
o Annual budget setting
o Intermediate between partner bank teams and internal stake holders (Finance, Operations, Brands etc.)
• Enhance Project Support (in Addition to internal projects)
o Participate in Special initiates by the Brands (Example Land Cruise, Litecae)
o Participate in Business Development COE initiatives (BYD, EV Chargers)
• Marketing
o Campaigns handling with partner banks or in-house
o Collateral design inputs
o Marketing material development and library management
o AFF Website management and Liaise for all department
o Campaign planning
o Marketing Support
• Extension on Product Portfolio (in Addition to AFF)
o International Markets
o Hertz
o Moov
• Support
o Sales support in key performance tracking
o Operations support on enhancement of existing process flows
• Internal Stakeholder Relationship Management
o Brands (Mainly Pricing and Marketing teams)
o ALAC
o COE
o Orient
o EIT (Systems)
o EIT (Digital)
Minimum Experience:
• Minimum 5 years work experience in a multinational environment in leading Automotive brands
• Leadership experience – track record of delivery through others
• Working knowledge of the dealer network
• Automotive Data Analysis
• Understanding of key accounting principles (P&L treatment, balance sheet accounting and liquidity factors)
• Strong preference for significant pricing research and analysis expertise
Job-Specific Skills:
• Proven leadership skills with evidence of delivering results through their team
• Self-starter with the ability to take ideas from creation to delivery through a complex organisation.
• Ability to think strategically, and identify wider implications for Al Futtaim Automotive
• Expertise in statistical and data analysis techniques, and their respective areas of specialism
• Ability to join complex data from multiple sources in to an insightful and coherent theme
• Excellent commercial acumen and awareness; including automotive market trends, wider PESTLE factors and emerging consumer trends
• Highly motivated with strong influencing, negotiation and stakeholder management skills
• Understanding of AFG systems
• Systems development
• Project Management experience
Behavioural Competencies:
• Leadership, action & consensus driven
• Effective communicator and coach
• Team player
• Excellent interpersonal skills, able to build strong teams, relationships, and trust
• Ability to delegate and individual accountability
What equips you for the role:
• Bachelor’s degree (or equivalent) in product design
• Previous experience in automotive of financial services software
• Proven success as a product development lead developer in a nonmanagerial role
• Demonstrable knowledge of IT systems, marketing, reporting tools etc
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
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