Manager, Marketing - Marine & Waterpark
(11297 )
At Atlantis, we exist to bring the extraordinary to every holiday and experience through connection, empowerment, precision, care and warmth. Inspired by the majesty and mystery of the ocean, Atlantis resorts are unique destinations full of life, wonder and surprise, where we seek to exceed our guests’ expectations at every possible turn.
Atlantis Dubai is an iconic entertainment destination comprised of two world-class resorts; Atlantis, The Palm and Atlantis, The Royal; offering an unbeatable opportunity for you to grow and develop in your career. With a sense of exhilaration and discovery, we create unforgettable memories by providing guests the opportunity to discover an extraordinary world filled with thrilling adventures. Whether we are designing a couple’s retreat or serving the extraordinary in one of our award-winning celebrity chef restaurants, we approach everything with imagination to spark a sense of courage, inspiration and innovation. This is not simply our job, it’s our passion.
About the role
As the Manager, Marketing – Marine & Waterpark, you will manage all marketing activity relating to the marine and waterpark business, including its sub-business units under the Aquaventure World brand, across Aquaventure Waterpark, The Lost Chambers Aquarium, marine animal experiences, watersports, and MWP retail and F&B. You will contribute to the overall strategy, performance, and profitability of the MWP business by developing strategic marketing brand and commercial plans with the objective to exceed the annual business targets, and drive brand visibility of the Aquaventure World brand and all sub-business unit brands in local and international markets to increase brand awareness and equity. You will also manage the direct MWP ticket sales to achieve budgeted revenue through innovative brand, product, and tactical campaigns throughout the year, and be responsible for the Aquaventure World brand identity, ensuring the tone of voice, visual identity and brand essence is protected and promoted across all marketing initiatives.
Other key aspects of this role will include developing the annual marketing calendar in line with business objectives and developed marketing strategies. You will also create fully-fledged integrated marketing campaigns with the objective of driving new customer acquisitions and capitalising off cross-sell, upsell and repeat visitation tactics, whilst also being responsible for the full in-park guest experience in conjunction with all operations departments to promote activities with the objective to increase guest share of wallet and provide an extraordinary guest experience. This also includes leading on all in-resort collateral, signage, digital screens, and mobile applications content updates.
About you
The successful Manager, Marketing – Marine & Waterpark candidate must be enthusiastic about working in a theme park/waterpark environment and have a minimum of 5 years’ marketing experience within an agency, or in-house. You will also be a creative initiative-taker and group leader, who takes initiative, is resilient to challenges, setbacks, and change, whilst also being able to demonstrate vision, initiative, energy, and enthusiasm for the challenges of working in a perpetually changing environment.
Other important attributes to be considered for this role would include having strong interpersonal and communications skills, being able to manage multiple projects at once and multi-tasking with ease. You must have demonstratable project management and organisational skills, have experience in managing P&Ls with financial understanding, and a proven ability to manage staff.
Join a team that is adventurous, creative, warm-hearted and extroverted. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.
