The Manager, International Field Marketing oversees and supports franchisees in executing marketing strategies and initiatives to drive brand awareness, customer acquisition and revenue growth for multiple brands in the region. This role works closely with regional and cross-functional Inspire Brands teams to create and implement campaigns that resonate with local markets and ensure alignment with overall brand strategies, ensuring there is consistency in branding, messaging and promotions. Success in this role requires developing and maintaining strong relationships with franchisees, vendors and key internal stakeholders (International marketing, regional, digital, supply chain, operations training, finance). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at articulating and understanding big picture strategy and can translate that to a specific region or country.
This role is based in Dubai, working out of our Dubai Support Center.
Duties and Responsibilities:
Lead and guide franchisees in developing localized, integrated multi-channel marketing strategies that align with both regional and overarching business objectives, ensuring a consistent and effective approach across channels.
Manage media strategies across traditional, digital, and emerging channels, including developing and driving strategic loyalty programs and partnering with Regional Digital and Delivery Team to develop meaningful and impactful 3rd Party Delivery programs.
Track, analyze, and optimize marketing campaign & business performance including leveraging both internal and external data.
Collaborate with Regional Teams to address market challenges and growth opportunities for our restaurants, digital and omnichannel business, including identifying market trends and competitive insights to drive performance.
Drive strategic planning and execution of new market entries and brand launches
Lead and collaborate with franchisees and Inspire’s culinary team to drive the development of market-relevant menu strategies, ensuring new product offerings align with local tastes and trends.
Maintains brand standards and ensures consistency of brand voice across all marketing channels in region.
EDUCATION AND EXPERIENCE QUALIFICATIONS
Minimum Bachelors Degree in Marketing/ Business
Minimum 5 years marketing experience required
Restaurant industry relevant experience preferred
International experience required
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Global Mindset
Experience with product development, innovation planning, calendar and creative resources management
Strong analytical, organizational and written and verbal communications skills
Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment
Ability to lead multiple projects simultaneously and deliver on time
Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented
Self-starter personality who can operate with some supervision