Job Description
Drive the overall brand comms strategy for Running with impact through product campaigns and brand moments. Lead the development, preparation and execution for Running campaigns working in close collaboration with hub, Global and Key City teams, in above-the-line and below-the-line media including media planning, buying activities and activation. Pro-actively work with and support the Brand Communication Senior Manager to direct the media, activation, and creative agencies to maximize brand and product exposure for adidas while maximizing integration with other elements of the marketing mix. Remain up to date on the fast-developing Media Environment in general and New Media technologies and opportunities to grow the Running category. Proactively work with Sports Marketing team in supporting all their brand partner activities with the aim to position the brand as set out in our objectives. Provides input into the annual and quarterly media/advertising plan in close coordination with the agencies. Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos. Lead the creation and delivery of agency briefs for adidas Running in MENA to ensure responses are insight led, aligned with global guidelines, inspirational and on budget. Steer the MWB allocation across the Market alongside the hub teams and within Global guidelines as part of the planning process. Establishing and creating strong relationships and managing day-to-day activities with relevant internal and external partners. Being the ultimate Brand Guardian for adidas Running in the MENA region. Knowledge, Skills and Abilities : University degree in Business or a minimum of 4 - 6 years equivalent professional experience in Marketing (agency or client side). Previous experience in a Matrix organization with Global and Local exposure. A strong passion for Running. Fluent in English Job Title: Manager Brand Communication Performance Location: Dubai
