Addressing stock ageing and coordinating inter-store transfers for optimal inventory distribution
Assisting in pricing, merchandising, and rolling out brand-specific promotions while analyzing their effectiveness
Liaising with brand principals for product updates, new collections, and merchandising tools
Conducting market research to monitor and understand industry trends, competitors, and global best practices. Upstreaming these data to the line manager
Contributing to marketing campaigns, events, and PR initiatives to boost brand performance
Training retail staff on brand knowledge to ensure consistent customer experience
Visiting stores to evaluate brand visibility, merchandising, and compliance with standards
Researching global trends and providing insights to the line manager
Spending time on the shop floor to understand the consumer journey and sharing observations with the line manager
