Job Description
MIRA-Search is seeking a dynamic and innovative Jewelry Marketing Manager to join our team and take charge of our jewelry brand's marketing strategies. In this pivotal role, you will be responsible for developing and executing marketing initiatives that drive brand awareness, engagement, and sales within the jewelry sector. If you are passionate about jewelry, have a keen eye for market trends, and thrive in a fast-paced, collaborative environment, we want to hear from you!
Responsibilities
Jewelry Band Marketing Manager is responsible for promoting a jewelry brand through effective marketing strategies. Key responsibilities include:
- Brand Strategy: Develop and maintain the brand’s identity, position the brand in the market, and create engaging marketing campaigns.
- Content Creation: Oversee content for the website, social media, and other marketing channels, ensuring consistency with the brand's aesthetic and messaging.
- Digital Marketing: Manage SEO, social media, and paid advertising campaigns to drive traffic, engagement, and sales.
- Product Marketing: Plan product launches, develop messaging for new collections, and align marketing efforts with sales strategies.
- Customer Engagement: Monitor feedback, create loyalty programs, and collaborate with sales teams to boost retention and satisfaction.
- Event Marketing: Organize and promote events, collaborate with influencers, and manage partnerships to enhance brand visibility.
- Market Research: Stay informed on industry trends, monitor campaign performance, and optimize strategies based on analytics.
- Budget Management: Allocate and track marketing spend, ensuring efficient use of resources.
- Cross-functional Collaboration: Work with product development, PR, and other teams to align marketing with business goals.
- Innovation: Experiment with new marketing techniques and technologies to keep the brand competitive.
