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Head of Sales Africa - FMCG

Today 2025/05/10
$15,000 - $30,000
Full Time Employee
100-499 Employees · FMCG

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Job Description


A leading FMCG company is looking for a dynamic and experienced Head of Sales to drive business growth across Africa. This is a strategic leadership role requiring a strong commercial mindset, a deep understanding of African markets, and a proven track record in FMCG sales.


  • Develop and execute a sales strategy to expand market share across key African regions.
  • Build and manage relationships with distributors, retailers, and key stakeholders.
  • Identify new business opportunities, channels, and partnerships to drive revenue growth.
  • Lead and mentor a high-performing sales team to achieve and exceed targets.
  • Monitor market trends, competitor activity, and consumer behaviour to inform strategy.
  • Work closely with marketing, supply chain, and finance teams to ensure seamless execution of sales plans.


  • Extensive experience in FMCG sales with a strong focus on African markets.
  • Proven ability to lead and scale sales operations across multiple countries.
  • Strong network within distributors, retailers, and key accounts.
  • Ability to navigate diverse regulatory and cultural landscapes across Africa.
  • Excellent leadership, negotiation, and strategic planning skills.
  • Willingness to travel extensively across the region.


Skills


  • Proven Sales Leadership – Strong track record in driving FMCG sales and revenue growth across African markets.
  • Market Expansion Expertise – Experience in developing and executing go-to-market strategies across multiple African countries.
  • Distributor & Retail Network Management – Strong relationships with key distributors, wholesalers, and modern trade retailers.
  • Strategic Thinking – Ability to identify and capitalise on market opportunities while managing risks.
  • Commercial & Negotiation Skills – Strong ability to negotiate contracts, pricing, and partnership agreements.
  • Team Leadership & Development – Experience in managing and mentoring sales teams across different markets.
  • Analytical & Data-Driven Approach – Ability to leverage market insights, competitor analysis, and sales data for decision-making.
  • Cross-Cultural Awareness – Understanding of cultural and regulatory differences across African markets.
  • Fluency in English – French or Portuguese is an advantage.
  • Willingness to Travel – Frequent travel across Africa as required.


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