Head of Marketing

Power Story

From building the mobile industry to shaping the future of digital technology.

INOI Corporation was founded in 2016 by an Estonian businessman and a Finnish entrepreneur as a European consumer electronics brand with a mission to make technology accessible to everyone.

The story of INOI began long before that — the founders were the first global distributors of Nokia, playing a key role in expanding the brand’s international presence and directly contributing to the development of the mobile industry. They have over 35 years of experience in the telecommunications business.

On this foundation, a structure was built that today includes two directions: the INOI mobile device brand, with design developed in France and production and quality control managed in Shenzhen, China, and a separate fintech holding focused on developing digital financial solutions. Both are part of INOI Corporation — an international American technology company.

INOI’s Board of Directors includes key figures in the global telecom industry:

• Former CEO of Nokia
• Former Head of Sales at Nokia
• Former Head of Product at Samsung
• DIO expert in international marketing
• Capital market professionals with over 20 years of experience

Their expertise shapes INOI’s strategy, enabling business scaling and preparing the company for an IPO as one of the key stages of growth.

Today, we create accessible, smart, and reliable technology, integrate users into digital ecosystems, and strive to become a leader in our segment in the global market.
Position Overview:
We are looking for a Head of Marketing to lead the global marketing strategy for a mobile phone brand. The ideal candidate has a deep understanding of the industry, strong digital expertise, and experience working in international corporations. The key priorities are brand development, marketing investment management, and effective distribution channel strategy (B2B, B2C, e-commerce).
Key Responsibilities:

• Develop and implement a global marketing strategy tailored to regional markets.
• Manage brand positioning, pricing strategy, and overall brand perception.
• Optimize marketing budgets, monitor ROI, and ensure campaign effectiveness.
  Expand online and offline marketing efforts (distributors, retailers, operators, digital channels).
• Build and lead a global marketing team across multiple countries.
• Oversee local marketing teams and ensure alignment with global strategies.
• Work with agencies, contractors, influencers, and media partners.
• Enhance e-commerce and digital marketing channels (SEO, SMM, Performance, marketplaces).
• Analyze data, report on key performance indicators, and adjust marketing strategies accordingly.

Requirements:

• 10+ years of experience in mobile phones, consumer electronics, or FMCG marketing.
  Proven experience managing a global brand across the US, Europe, Asia, Latin America, and Africa.
• Strong background in international digital advertising campaigns.
• Expertise in working with distributors, retailers, and telecom operators (B2B & B2C).
• Experience in e-commerce and digital marketing (SEO, SMM, Performance).
• Financial literacy – marketing budget management, ROI, and P&L responsibility.
• Leadership skills – ability to manage teams across multiple regions.
• Fluent English; knowledge of other languages (French, Spanish, Chinese) is a plus

Office Address:

• Our office is near Deira City Centre Metro Station, Dubai, UAE

We Offer:

• Opportunity to grow with a rapidly expanding business.
• Competitive salary.
• Regular appraisals and feedback.

INOI is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.