Head of FX Marketing – Trading Platform

A global cross-asset trading platform servicing over 120 countries, dedicated to empowering individuals and investors with innovative financial tools. The platform offers features such as spot trading, derivatives trading, card-based crypto purchases, and portfolio diversification across assets like crypto, commodities, indices, stocks, and forex, all under a secure asset custodian.

Role Description

As Head of Marketing, you will spearhead strategies to position the organization as a leader in the fintech industry, focusing on customer acquisition, brand visibility, and long-term engagement. This role emphasizes collaboration with senior leadership, product, and sales teams to align marketing with overarching business goals while navigating a competitive and regulated market landscape.

Key Responsibilities:

• Develop and implement a marketing strategy for fintech services such as lending, payments, and investments.
• Build a distinctive and recognizable brand reflecting the company’s core values.
• Oversee external communications to ensure consistent messaging across channels.
• Drive customer acquisition and retention using data-driven campaigns and insights.
• Utilize CRM and marketing automation tools to personalize customer experiences.
• Lead digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
• Monitor campaign performance and optimize strategies using analytics tools.
• Conduct market research to guide product positioning and marketing strategies.
• Partner with product teams for go-to-market plans for new launches.
• Align marketing initiatives with sales efforts and provide necessary collateral.
• Ensure compliance with industry regulations in all marketing activities.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Over 8 years of marketing experience, including 3+ years in a leadership role in fintech.
• Expertise in marketing traditional financial services and fintech platforms.
• Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce).
• Strong analytical, strategic planning, and team management skills.
• Knowledge of industry regulations and compliance practices.
• Proven ability to manage budgets and achieve high ROI.

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