Head of Brand – What’s On

Live and breathe

What’s On. The Head of Brand is required to act as a brand custodian, ensuring the brand is top-of-mind for residents and visitors looking for the best ways to experience the UAE and Saudi Arabia. Lead the overarching content strategy for What’s On across print and digital content, while adhering to the Motivate Media Group brand values. Be a confident, empathetic leader with strong personal skills and an ability to inspire and educate the wider commercial and editorial teams Identify and conceptualise opportunities for commercial growth across content and events Keep abreast of the evolving media landscape and be pro-active in adjusting content strategy to align accordingly. Work with the digital editor and deputy editors to drive audience growth and engagement while maintaining tone-of-voice and adhering to editorial best practices. Graduate in Journalism or related course. Background in entertainment or lifestyle journalism. Minimum of 8 years’ experience in a senior editorial role. A driven leader with ability to multi-task. Proven track record of delivering immaculate multi-channel content. Must meet deadlines and have strong time management skills. A coherent understanding of growth drivers in the dynamic editorial landscape. Excellent communicator with strong attention to detail.* Confident and outgoing public speaker able to attend events and represent the brand.