Head, Marketing & Events ZSP
Full-time Business unit: Brand & Strategic Initiatives Division: Zayed Sustainability Prize
Company Description
Masdar is the UAE’s clean energy champion and one of the largest companies of its kind in the world, advancing the development and deployment of renewable energy and green hydrogen technologies to address global sustainability challenges. Established in 2006, Masdar is today active in over 40 countries, helping them to achieve their clean energy objectives and advance sustainable development. Masdar is jointly owned by Abu Dhabi National Oil Company (ADNOC), Mubadala Investment Company (Mubadala), and Abu Dhabi National Energy Company (TAQA), and under this ownership the company is targeting a renewable energy portfolio capacity of at least 100 gigawatts (GW) by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.
Job Description
Support in developing and delivering the annual operational business plans and KPIs for the unit and contribute to performance monitoring and reporting for the unit so that overall objectives are met. Lead the development and execution of marketing plans and activities, applying best practices to effectively communicate and reinforce the Prize’s brand objectives. Establish and maintain a consistent corporate brand identity across all marketing initiatives and materials produced by the Prize. Develop and deliver integrated marketing projects, and campaigns to communicate and reinforce the Prize’s objectives, positioning the Prize globally, attracting new stakeholders and ensuring lasting brand impact. Monitor and analyze the performance of marketing strategies, providing timely and effective adjustments to meet evolving business needs. Oversee the ongoing enhancement of the Prize’s brand identity, including its core values, mission, vision, unique selling points, and brand guidelines, ensuring a strong and consistently applied brand image. Strengthen the Prize’s brand reputation and equity through the delivery of high-impact marketing initiatives. Contribute to the continuous enhancement of the Prize’s brand, including brand identity, core values, as well as brand guidelines and visuals in order to ensure a compelling brand that is consistently represented and promoted. Contribute to building the brand reputation and equity of the Prize through work with stakeholders and ensure that all marketing and event platforms are leveraged. Organize and supervise the activities and work of the team to ensure that all work is carried out in an efficient manner which is consistent with operating policies and procedures. Manage the team by overseeing their performance management, recruitment, training and development to ensure high levels of engagement and competence and motivated work environment.
Qualifications
At least 10 years of experience in senior roles in senior marketing and events roles in large and reputable organizations and a proven track record in the management of teams delivering strategic marketing and events projects and objectives or an equivalent experience. Experience in the UAE gaining strong knowledge and understanding of local rules, regulations, systems and processes related to sustainability. Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment. Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills. Knowledge of latest sustainability trends. Knowledge of latest marketing trends in the industry and beyond Knowledge of diverse communications media and channels and latest trends. Strong knowledge of budget management • Strong problem solving and decision making skills. Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook. Excellent ability to plan and organize work and prioritize projects Excellent time management skills.
Additional Information
Masdar is one of the world’s fastest growing renewable energy companies and a green hydrogen leader, placing the UAE at the forefront of the energy transition.
As a pioneer in advancing the clean energy sector and a key enabler of the UAE’s vision as a global leader in sustainability and climate action, Masdar has developed projects in more than 40 countries across six continents and has invested, or committed to invest, in worldwide projects with a combined value of more than US$30 billion.
Masdar unites the UAE’s three energy champions – Mubadala, ADNOC and TAQA – and will utilize their combined expertise to fulfill its purpose as a global clean energy pioneer across renewables and green hydrogen.
Promoting innovation in solar, wind, energy storage, waste-to-energy, and geothermal energy, Masdar has a proven record of delivering pioneering projects using cutting-edge clean energy technologies, that are commercially viable and bankable.
Head, Marketing & Events ZSP
Abu Dhabi - United Arab Emirates * Full-time
