Head, Communications ZSP
Full-time Business unit: Brand & Strategic Initiatives Division: Zayed Sustainability Prize
Company Description
Masdar is the UAE’s clean energy champion and one of the largest companies of its kind in the world, advancing the development and deployment of renewable energy and green hydrogen technologies to address global sustainability challenges. Established in 2006, Masdar is today active in over 40 countries, helping them to achieve their clean energy objectives and advance sustainable development. Masdar is jointly owned by Abu Dhabi National Oil Company (ADNOC), Mubadala Investment Company (Mubadala), and Abu Dhabi National Energy Company (TAQA), and under this ownership the company is targeting a renewable energy portfolio capacity of at least 100 gigawatts (GW) by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.
Job Description
To safeguard and strengthen the Zayed Sustainability Prize’s brand and reputation by leading the development and execution of the communications strategy and targeted plans across the UAE and international markets, ensuring alignment with the organization’s mission, vision, and values.
Responsibilities :
Develop and deliver the Prize’s annual communications plans and KPIs for the unit and contribute to performance monitoring and reporting so that overall objectives are met. Develop and oversee the Prize’s communications strategies in alignment with business priorities. Implement the communications strategy through thought leadership, media relations, content development, message creation and broader strategic communications. Develop and execute event specific communications plans and lead strategic communication initiatives. Monitor industry trends and competitor activities to ensure continuous alignment and relevance of communications strategies and plans. Lead and manage PR agencies and their activities across domestic, international and strategic communications. Oversee performance measurement and ROI of PR campaigns working closely with agencies to refine and optimize campaigns to meet performance targets. Provide executive communications support to senior leadership, including drafting speeches, presentations, and internal messages. Oversee the development of news releases, fact sheets and related materials to communicate corporate information, partnerships, community activities, events, etc. and manage distribution via the PR agency and the internal media list. Create and cultivate positive media relationships that can be leveraged to promote messaging. Handle incoming media inquiries and provide accurate, timely information to press. Leverage social media channels to support and amplify the organization’s communications strategy. Oversee media training for spokespeople. Lead and oversee digital communications plans from social media, website development, influencer engagements, etc. to maximize engagement and brand visibility Ensure the Prize’s digital platforms are always equipped with latest tools and technologies while ensuring contents always up to date. Oversee social media strategies and plan to increase number of followers, engagements and impressions across all platforms. Responsible on the direction and management of digital campaigns and videos to promote new projects, announcement and drive registrations if needed. Responsible on the implementation of digital initiatives running on all social media such as web series, newsletters, campaigns, etc. ensuring they run effectively and have a high number of views and followers. Direct content strategies, campaigns, and engagements on various social media networks such as Instagram, Facebook, twitter, YouTube, and LinkedIn. Monitor issues that could potentially impact the company/industry from a communications perspective and keep executive management informed. Regularly review and recommend updates to company’s crisis communications plan to ensure timely responses to global incidents that could impact company and/or its personnel.
Qualifications
Preferred Experience:
At least 10 years of experience in senior roles in corporate communications in large and reputable organizations and a proven track record in the management of teams delivering corporate communications and content in a challenging environment or an equivalent experience Experience in the UAE gaining strong knowledge and understanding of local rules, regulations, systems and processes related to sustainability
Job-Specific Skills:
Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment. Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills. Knowledge of latest sustainability trends. Knowledge of latest marketing trends in the industry, beyond and diverse communications media, channels as well as latest trends. Strong knowledge of budget management and strong problem solving and decision making skills. Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook. Excellent ability to plan and organize work and prioritize projects. Excellent time management skills and attention to detail.
Additional Information
Masdar is one of the world’s fastest growing renewable energy companies and a green hydrogen leader, placing the UAE at the forefront of the energy transition.
As a pioneer in advancing the clean energy sector and a key enabler of the UAE’s vision as a global leader in sustainability and climate action, Masdar has developed projects in more than 40 countries across six continents and has invested, or committed to invest, in worldwide projects with a combined value of more than US$30 billion.
Masdar unites the UAE’s three energy champions – Mubadala, ADNOC and TAQA – and will utilize their combined expertise to fulfill its purpose as a global clean energy pioneer across renewables and green hydrogen.
Promoting innovation in solar, wind, energy storage, waste-to-energy, and geothermal energy, Masdar has a proven record of delivering pioneering projects using cutting-edge clean energy technologies, that are commercially viable and bankable.
Head, Communications ZSP
Abu Dhabi - United Arab Emirates * Full-time
