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Job Description

Position: Growth Specialist


Reports to: Marketing Director / Head of Growth


Job Overview:


We're seeking a results-driven Growth Specialist to spearhead the expansion of Noory app in the Saudi Arabian market. The ideal candidate will be responsible for managing all growth activities, with a primary focus on performance marketing and achieving key performance indicators (KPIs).


Key Responsibilities:


1. Performance Marketing:


  • Plan, execute, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, Apple Search Ads)


  • Monitor and analyze campaign performance, adjusting strategies to maximize ROI


  • Conduct A/B testing to improve ad performance and conversion rates


2. KPI Management:


  • Define, track, and report on key performance indicators for all growth activities


  • Analyze data to identify trends and opportunities for improvement


  • Provide regular insights and recommendations based on KPI performance


3. Growth Strategy Development:


  • Develop and implement comprehensive growth strategies across all channels


  • Identify new growth opportunities and channels to expand user base


  • Collaborate with product team to implement growth features and improve user experience


4. User Acquisition and Retention:


  • Design and execute user acquisition campaigns across various channels


  • Implement retention strategies to reduce churn and increase lifetime value


  • Optimize the user journey from acquisition to conversion


5. Conversion Rate Optimization:


  • Analyze and optimize conversion funnels throughout the user journey


  • Implement and test new features and campaigns to increase conversion rates


  • Work with the product team to improve in-app conversion points


6. Budget Management:


  • Manage and allocate marketing budget across different channels


  • Optimize spend based on performance and ROI


  • Forecast and plan future budget needs based on growth targets


Qualifications:


  • Bachelor's degree in Marketing, Business, or related field


  • 3+ years of experience in growth marketing or performance marketing roles


  • Proven track record of driving user acquisition and engagement for mobile apps


  • Strong analytical skills with experience in data-driven decision making


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