Bayt.com
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Job Description

About the Client
Our client is a well-funded B2C tech startup. At an exciting nascent stage, the company is gearing up for rapid growth and is seeking a dynamic Marketing Manager to scale user acquisition through a 360-degree marketing approach. The role is pivotal in building the brand and rapidly scaling user acquisition to support business growth objectives.

Key Responsibilities
• Develop and execute a comprehensive growth strategy focusing on user acquisition, engagement, and retention.
• Craft a compelling brand strategy, including defining style guides, brand guidelines, vision, and value proposition for short- and long-term goals.
• Manage and allocate a substantial marketing budget across traditional and digital (SEO, SEM, ASO, Social Media) channels to drive brand awareness and customer acquisition.
• Oversee agency relationships to ensure performance targets and KPIs are met.
• Collaborate with founders, sales, and product teams to align marketing strategies with overall business objectives.

Candidate Requirements
• 5-10 years of experience in B2C marketing, preferably in tech startups
• Proven track record of driving rapid user acquisition and scaling growth.
• Expertise in managing large marketing budgets with a focus on ROI.
• Strong leadership and agency management skills.

Incentives
This position offers a highly competitive compensation package, including an attractive incentive structure tied to achieving annual user acquisition targets.


Skills

marketing, digital marketing, growth marketing, performance marketing, social media management, brand management

Preferred Candidate

Career Level
Management
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Lobo Management
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During the past 25 years, Lobo Management Services has established an impeccable track record of building the companies that have built the MENA region by sourcing the right people with the right experiences at the right time. Emblematic of a period of time that was critical to the development of the region, Lobo has been credited with growing the businesses that have become the bedrock of the UAE's continued success and growth. Bearing this in mind, Lobo aspires to be responsible for placing the talent that builds the future of the Emirate of Dubai and its neighboring states. Each of our consultants is trained and developed to become a powerhouse of knowledge in his or her area of specialization. We're currently recruiting for the following sectors - Banking & Financial Services Healthcare & Life Sciences Consumer Goods, Retail & E-Commerce Real Estate and Construction Technology & Telecommunications Logistics and Supply Chain Engineering and Manufacturing Media, Communications and Events Hospitality and Tourism Education Energy & Oil & Gas Auto and Auto-component In 2018, Lobo Management Services has plans to grow its business across sectors, services and geographies in the MENA region. We require consultants who are self-starters, entrepreneurially driven, highly competitive and are deeply motivated to succeed.

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