Description
Position at GroupM
Ecommerce PERFORMANCE Manager , G ROUP M
Position Title : Ecommerce Manager
Location : Dubai
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence . Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
For more information on GroupM, our agencies and WPP, please visit and
Position Overview
As an Ecommerce Manager, you’ll will work in conjunction with our brand planning teams and a key responsibility will be the planning and buying of digital media real estate across key eCommerce platforms for all client product categories.
Key Responsibilities:
Work to implement the brand’s retail strategy that is inline with the client's business goals Help lead ecommerce search strategies and set KPIs . Collaborate with different divisions to create full-funnel strategies across DSP, Search and upper funnel channels Develop the full communication and marketing plans to achieve success within eCommerce and report back ROI . Manage eCommerce media budget s . Maintain and communicate up-to-date records of the implementation of the plan . Provides research and analysis to manage various issues that arise in the execution of the tactical plan . Develop and/or oversee the development of all media reporting, benchmarking and analysis of media campaigns, proven digital marketing analytical ability . Interface regularly with the brand teams and senior management. Stay in touch with vendors (Amazon, Noon etc.) for technical updates on the platform and set up alphas and betas for his/her clients Training execs and senior execs on technical and client management skills Ownership of all the work from his/her direct reports to ensure 100% accuracy Stays up-to-date on new tools internally and in the market to improve campaign planning, execution, optimizations and reporting
KEY Skills Experience:
5 + years of experience within the digital/eCommerce media space is preferred. Has strong knowledge of Amazon and e-retail merchandising and media capabilities in the Middle East . FMCG, Retail, E-Commerce/Shoppers Market and Direct Response experience is a plus . Thorough understanding of various types of ecommerce media specific, but not limited to Amazon Search, other biddable search on retailers, and basic understanding of DSP . Ability to differentiate and optimise eCommerce campaigns on biddable commerce search platforms (Amazon, Noon, Namshi etc.). Proficient in reporting and analytics - strong analytical and strategic thinker who can interpret data at a glance . An entrepreneurial spirit with the operational skills to ensure self-directed projects and ideas are seen through to execution. Comfortable working with budgets and numbers . Excellent verbal and written skills . Exceptional organizational skills, multi-tasking capabilities and detail oriented . Assertive, creative, team player and proven sense of urgency . * Ability to prioriti ze multiple demands (retailer, client, agency) simultaneously.
