Freelance Digital Public Relations (PR) Specialist

Job Title: Digital Public Relations (PR) Specialist 

Location: Remote - UAE

Employment Type: Freelance/Project-Based

We’re looking for a skilled Digital PR Specialist to join us on a freelance/project-based basis, to help drive brand awareness, manage media relations, and secure meaningful coverage for our company (or clients). 

As a PR Specialist, you will be responsible for creating and executing effective public relations strategies, generating positive media coverage, and building relationships with journalists, bloggers, and influencers. This is a project-based opportunity with the potential for ongoing work based on performance and results. 

Our Mission 

Would you agree that our health is the most precious thing we have? And that each patient should be empowered to make confident decisions on their healthcare? 

Doctify is a global patient platform, operating in 6 markets. We are building the largest, most impactful global healthcare platform, uniting the healthcare community around the world behind patient voices. 

Our mission is to help over 100 million patients by 2025. If this sounds like a mission you would like to be a part of, then apply now!

You’ll Be Responsible For 

• Developing and Implementing PR Strategies: Creating targeted public relations campaigns that align with our business goals and objectives. 
• Media Outreach: Establishing and maintaining strong relationships with key journalists, editors, and bloggers across relevant industries. 
• Press Releases: Writing and distributing compelling press releases, media pitches, and stories to gain media attention. 
• Media Coverage: Securing media placements in top-tier publications.
• Content Creation: Assisting in creating PR materials such as articles, blog posts, op-eds, and media kits to support campaigns. 
• Influencer Engagement: Identifying and collaborating with influences and thought leaders to amplify our brand's reach. 
• Monitoring & Reporting: Tracking media coverage, measuring PR efforts, and providing regular reports on campaign success, including reach and ROI. 

About You

• You will have 3+ years’ of proven experience in public relations, communications, or a related field, ideally within a freelance or agency setting. 
• You will have a strong existing network of media contacts within our industry. 
• You will have exceptional verbal and written communication skills, with the ability to craft engaging content and pitches. 
• You will have a creative approach to storytelling, with the ability to identify newsworthy angles that resonate with the media. 
• You will have strong organisational skills with the ability to manage multiple projects and deadlines effectively. 
• You will have a track record of securing media coverage and delivering successful PR campaigns. 
• You will have the ability to work independently and adapt to fast-paced, changing environments. 
• You will have familiarity with media monitoring tools and PR platforms (e.g., Cision, Meltwater) is a plus. 

It would also be great if you had - 

• Experience in niche industries such as but not limited to, tech or healthcare. 
• Knowledge of digital PR strategies, SEO, and link-building practices. 
• A BA degree in Communications, Public Relations, Journalism, or a related field is desirable but not required. 

Our Commitment To Diversity, Equity, Inclusion & Belonging  

Diversity, Equity, Inclusion and Belonging. They’re more than just buzz-words for us. Our commitment to these values is steadfast and they are an integral part of how we create what is Uniquely Doctify in our ways of working, policies and processes, building our teams and ultimately, bringing our mission to life.

We will always embrace uniqueness - so bring your whole self to Doctify!

More about Doctify

Doctify was launched in 2015 by Stephanie Eltz and Suman Saha, who met as trainee surgeons, to address the lack of a trusted or transparent online platform for patient reviews. While the likes of TripAdvisor, Trustpilot, and Glassdoor had enabled consumers around the world to search easily for verified feedback on products, services, and experiences, this model had yet to cut through in global healthcare.

Backed by transatlantic venture capital firm, Beringea, leading European investment funds Amadeus Capital Partners, Keen Ventures as well as investors such as Sir John Hegarty (founder of Saatchi & Saatchi), and Tom Teichmann (early investor in Lastminute.com, Notonthehighstreet.com, Made.com and Simba Sleep). To date, Doctify has raised over 30 million US dollars of investment.