Director of Sales & Marketing
(12708 )
Rare Finds is a diverse collection of resorts celebrating the individuality and unique identity of a destination, with a distinct ability to captivate the imagination, and bring to the forefront the essence of a place.
Authentic and captivating, Bab Al Shams Desert Resort is a truly magical destination, where expertly curated itineraries and bespoke entertainment are the beating heart of our legendary desert-based destination. Part of our unique Rare Finds collection, the essence of Bab Al Shams joins our guests together to discover the most soulful experiences and humbling journeys, set against Dubai’s endless dunes and rich culture.
About The Role
• Functions as the leader of the property’s sales department.
• Manages the property's reactive and proactive sales efforts.
• Provide day-to-day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. • Implements the brand’s strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s sales objectives.
• Evaluate the property’s participation in the various sales channels (e.g., RSO, Global Sales, Group Sales within the Sales Office, etc.) and develop strong working relationships to proactively position and market the property.
• Manages the marketing budget to enable the development of property-specific campaigns, promotions and collateral to drive revenue and meet property objectives.
• Interfaces with regional marketing communications for regional and national promotions pull through.
• Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provide a return on investment to the owner and Kerzner International.
Key Duties and Responsibilities
• Oversees Sales Activities and Monthly and Quarterly action plans
• Drives the development of a strategic account plan for the demand generators in the market.
• Manages the property's reactive and proactive sales efforts.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Research competitors’ sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide weekly and overall sales strategy input.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluate and support participation and account deployment/Contracting
• Serves as the sales contact for the General Manager, property leadership team, and Global Sales leaders.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Regional Sales, Global Sales, Revenue Management, Event Management and other hotel departments as appropriate.
• Participates in sales calls with members of the Sales team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Supports the General Manager by coordinating crisis communications.
• Executes and supports Kerzner SOPs Standards and the hotel’s Brand Standards.
• Oversees and approves the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering a high level of service.
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment for the owner and Kerzner.
LEADERSHIP
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others convincingly and engagingly through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
MANAGING EXECUTION
• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals. • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
BUILDING RELATIONSHIPS
• Co-worker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
• Global mindset - Supports employees and business partners with diverse styles, abilities, motivations, and cultural perspectives; utilizes differences to drive innovation, and engagement and enhance business results; and ensures employees are allowed to contribute to their full potential.
GENERATING TALENT AND ORGANIZATIONAL CAPABILITY
• Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit. • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
LEARNING AND APPLYING PROFESSIONAL EXPERTISE
• Applied Learning - Seeks and makes the most of learning opportunities to improve the performance of self and/or others. • Business Acumen - Understands and utilizes business information to manage everyday operations.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Experience & Educational Requirements
• Hotel & Hospitality Management Graduate.
• Previously a Director of Sales and Marketing in 4/5-star hotel preferred.
• Prior team leadership experience is preferred.
• Experience of GCC countries is essential.
• Fluent Arabic, both oral and written desirable but not essential.
• Kerzner sales experience is desirable but not essential.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products
