Job Description
Reporting to the Secretary General & CEO, the Director of Marketing will develop and implement a comprehensive and effective marketing strategy while engaging new international sponsors. The Director will lead the Marketing Department and execute its long-term strategy with a focus on sustainability and operational excellence. The main responsibilities will be:
- Develop and implement a comprehensive marketing and brand management program to position IBA as the governing body and home of boxing.
- Contribute marketing, sports marketing, and sponsorship expertise to all stakeholders across IBA.
- Oversee all employees in the Marketing/Brand Management department and manage relationships with involved suppliers.
- Plan and administer the Marketing Operations budget.
- Implement the overall IBA business plan in areas of responsibility, focusing on generating projected revenues.
- Oversee IBA marketing partners’ sales and services.
- Develop profitable income streams by establishing a strong overarching IBA brand.
- Implement innovative approaches to generate global interest in IBA boxing.
- Deliver attractive sponsorship opportunities for partners, sponsors, and suppliers.
- Develop a broad licensing portfolio covering all potential revenue channels (e.g., merchandising, host fees, etc.).
- Establish a strong measurement/evaluation service as an ongoing tool for product and communication adjustments.
- Work closely with other IBA specialist functions and divisions to deliver successful products.
- Formulate sponsorship, advertisement, and licensing proposals.
- Identify potential partners, sponsors, and preferred suppliers.
- Find potential implementation suppliers to reduce costs and increase quality on a global basis.
- Provide IBA teams with informed knowledge of the sports marketing industry, including potential opportunities and competitor activity.
- Outline and develop revenue structures and new business pipelines.
Skills
Knowledge, Skills, and Abilities:
- Minimum of 10 years of relevant experience in marketing and brand management, particularly within the sports and/or entertainment sectors.
- Master’s degree in Marketing, Business, or a related field is preferred.
- Proven expertise in engaging sponsors and managing TV rights.
- In-depth understanding of the international sports marketing landscape.
- Demonstrated leadership and consensus-building abilities, with a successful history of developing and administering marketing programs.
- Experience in managing a marketing team and collaborating with cross-functional departments.
- Exceptional written and verbal presentation skills, capable of effectively communicating with diverse audiences.
- Fluency in oral and written English is essential; proficiency in other languages, such as French and Russian, is advantageous.
- Strong strategic thinking skills for developing and implementing successful marketing plans and campaigns.
- Ability to analyze market trends and data to inform decision-making.
- Entrepreneurial mindset with strong team collaboration skills.
- Highly organized, with the ability to manage multiple tasks in a fast-paced environment.
- Willingness to travel extensively, with adaptability and cultural sensitivity.
- Exemplary work ethic.
