Digital Merchandiser

ABOUT THE COMPANY

AZADEA Group is apremierlifestyle retail company that ownsand operates more than 40 leading internationalfranchise concepts in fashion and accessories, food and beverage, home furnishings,sporting goods, multimedia and beauty and cosmetics across theMiddle East and Africa spreadacross 13 countries overseeing more than 700 stores.

JOB PURPOSE

The Digital Merchandiser is responsible for curating and optimizing the online shopping experience through product management and categorization on the website. He/she leverages customer insights to propose merchandising improvements aimed at enhancing the overall user experience. Additionally, he/she collaborates closely with the E-Commerce Trading Manager and brand teams to help develop and implement merchandising plans and strategies, aiming to maximize product visibility and drive sales.

RESPONSIBILITIES

• Implement the trading strategy for their categories in collaboration with the E-Commerce Trading Manager and brand teams.
• Handle the categorization of product ranges, optimize existing categories, create new categories as needed, and ensure optimal visual merchandising of pages.
• Manage the day-to-day trading of categories, including maintaining Category Landing Pages and other relevant onsite real estate.
• Review daily merchandise reports and ensure products are categorized correctly.
• Enhance the customer experience on the website by utilizing available tools and making improvement recommendations when applicable.
• Develop and implement e-commerce strategies and plans that account for the differences in countries, markets, currencies, customer behaviors, and competitive landscapes to ensure localized effectiveness and relevance.
• Manage onsite promotions in accordance with the commercial calendar.
• Monitor onsite search and navigation, ensuring they are fully optimized to enhance the customer experience while understanding the commercial impact of improvements and suggestions.
• Provide merchandising recommendations based on customer insights, brand strategy, e-commerce goals, and initiatives to achieve growth in revenue, site conversion, and average order size. Aim to improve user experience and enhance product discovery and content.
• Monitor competitors' activities to understand current trends, pricing, and promotional strategies, and explore new ideas.
• Collaborate with the relevant stakeholders to share key merchandising insights and compare these insights with consumer experiences.
• Work closely with relevant stakeholders to manage product listings on the site, develop merchandising strategies for each category/brand, and execute sales and promotional plans.

LANGUAGE & TECHNICAL SKILLS

Language Proficiency

• Fluency in English.

Technical Skills

• Proficiency in MS Office.

Specific Skills

• Experience with analytic tools such as Google Analytics is a plus.

EDUCATION

Bachelor’s degree in Business Management, or Marketing, or a related field.

EXPERIENCE

Two to four years of experience in Digital Merchandising, or a similar role.

Experience in Retail is a plus.

BEHAVIORAL COMPETENCIES

Business Insight

Applies knowledge of business and the marketplace to advance the organization's goals. For example, clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.

Customer Focus

Builds strong customer relationships and delivers customer-centric solutions. For example, is interested in customer needs, learns customer requirements, and delivers effectively. Responds promptly to customer requests; secures the support of others to resolve the issues.

Plans and Aligns

Plans and prioritizes work to meet commitments aligned with organizational goals. For example, gains a clear understanding of the main tasks needed to complete work in the right sequence. Identifies the support and resources needed to carry out plans; delivers on time at an acceptable quality level.

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, pays attention to others' insights, advice, or instruction, grasping the main elements. Promptly shares relevant information with the right amount of detail.

Situational Adaptability

Adapts approach and demeanor in real time to match the shifting demands of different situations. For example, swiftly and easily adapts approach to a wide array of different or changing situations. Is inquisitive about evolving situations; identifies how to adapt early.