Digital Marketing Specialist – Emiratisation

Transguard Workforce Solutions is the UAE’s leading provider of unique and innovative HR solutions. With a decade of experience in the region and a team that possesses extensive knowledge of the market, we provide a fully integrated HR solution.
We are currently recruiting for a Digital Marketing Specialist – Emiratisation for our client to be based out of their Dubai.

Purpose- 

Showcasing the brand through the creation of content, social media insights, formulating strategies for our target markets. Your role will have a regional influence as you will be working with and impacting people all over Africa, Middle East and Central Asia (META).

Responsibility- 

• In this role, as the Digital Engineering Specialist, you will be responsible for assisting in identifying and recommending strategies to enhance the performance of digital marketing activities across various channels such as web, mobile, email, social media, and search, in collaboration with the local and global Strategic Marketing and Digital Marketing teams.
• You will support the definition of regional Ask (Engineering Center) roadmap by working with Engineering Marketing, F&P BUs, and Ask development team to enhance the end-user experience and meet internal customer needs.
• Assisting in coordinating with Global ECC and BUs Engineering Marketing to shape the editorial page for specifiers, including drafting and testing editorial pages, and coordinating with markets for local publication, particularly focusing on reshaping specifier-relevant editorials on HOL during the transition to add the Engineering Center tab.
• Contributing to defining, implementing, and monitoring the performance of Engagement Marketing flows and Lead Generation processes for specifiers, and share best practices for improvement with the organization, including EM flows for PROFIS Engineering and Regional Flows in META.
• Collaborating with various teams (software, digital marketing, product/BU/Trade managers, global digital) to develop strategies for measuring the impact of digital platforms and marketing campaigns.
• Supporting internal stakeholders in increasing digital analytics measurement plans and reporting on the performance of digital content and campaigns.