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Digital Marketing Specialist

Today 2025/04/04
$10,000 - $15,000
Full Time Employee
10-49 Employees · Marketing

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Job Description

Email Marketing & CRM – Manage email campaigns and CRM systems like HubSpot and Mailchimp, designing automated sequences to support ABM efforts. Track engagement metrics, analyze performance using Google Analytics & SEMrush, and provide data-driven insights to maximize campaign success.


Website, SEO & GEO – Oversee website updates, blog publishing, and landing page optimization to improve user experience and engagement. Optimize content for SEO/GEO, track website performance, and enhance conversion rates through A/B testing and insights-driven improvements.


Social Media – Develop and schedule engaging social media content across platforms (LinkedIn, Instagram, Twitter, TikTok, etc.). Monitor engagement metrics, analyze performance, and refine strategies to maximize impact.


Digital Advertising & Lead Generation – Manage paid ad campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive lead generation and brand awareness. Use A/B testing and analytics to optimize campaign performance and conversions.


Business Development – Identify potential clients and industry trends to support business growth. Develop and maintain proposals, sales collateral, and credentials, track sales and marketing performance.

Skills

  • A creative, proactive mindset with excellent project management skills.
  • Proficiency in email marketing platforms like Mailchimp, HubSpot, or similar CRM systems.
  • Basic knowledge of SEO tools (SEMrush, Ahrefs, Google Analytics, etc.).
  • Strong analytical skills to track and optimize campaign performance.
  • Familiarity with Google Ads and social media ad platforms (Facebook Ads, LinkedIn Ads).
  • Basic experience with CMS platforms like WordPress.
  • Fluent English (oral and written) / Fluent Arabic is preferred.
  • 2+ years of experience in digital marketing, internships, or hands-on projects (e.g., running personal blogs, managing social media channels).
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Certifications: Google Analytics, HubSpot, or Google Ads certifications are a plus but not required.


Preferred Candidate

Residence Location
Dubai,United Arab Emirates
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