Bayt.com
https://bayt.page.link/v1TUmrkCw1dqRip19
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Digital Marketing Specialist

Today 2024/11/24
Full Time Employee
10-49 Employees · Travel Agency

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Job Description

  • Develop and implement marketing strategies focused on growing tourism-related services, including flights, hotel packages, and travel offers.
  • Manage paid digital campaigns (Google Ads, Meta Ads, and more) with a focus on customer acquisition and brand awareness.
  • Enhance online visibility through SEO optimization, ensuring our platform ranks high on search engines for travel-related queries.
  • Create engaging content for social media and blogs that highlights popular travel destinations, holiday packages, and customer testimonials.
  • Track and measure performance using Google Analytics and other reporting tools, adjusting strategies to maximize ROI.
  • Manage email marketing campaigns to engage and retain customers, promoting special discounts and seasonal packages.
  • Coordinate with the sales team to ensure alignment between marketing and business goals.
  • Stay updated on tourism trends and evolving customer preferences in the UAE and international travel markets.
  • Monitor industry competitors and adopt best practices in online travel marketing.


Skills

  • 2+ years of digital marketing experience in the UAE, preferably within the travel, tourism, or e-commerce sectors.
  • Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and social media marketing.
  • Familiarity with online travel agency platforms and tourism marketing campaigns.
  • Hands-on experience with Google Analytics and other data tools for performance tracking.
  • Proficiency in CRM platforms and marketing automation tools.
  • Excellent communication skills in English (Arabic language skills are a plus).
  • Strong analytical skills to interpret data and optimize campaigns effectively.
  • Creative thinker with a passion for travel and tourism.


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