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Digital Marketing Specialist
Umrah Links
Abu Dhabi
·
UAE
26 days ago
2024/11/24
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Full Time Employee
10-49 Employees
·
Travel Agency
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Job Description
Develop and implement marketing strategies
focused on growing tourism-related services, including flights, hotel packages, and travel offers.
Manage paid digital campaigns
(Google Ads, Meta Ads, and more) with a focus on customer acquisition and brand awareness.
Enhance online visibility
through SEO optimization, ensuring our platform ranks high on search engines for travel-related queries.
Create engaging content for
social media and blogs
that highlights popular travel destinations, holiday packages, and customer testimonials.
Track and measure performance using
Google Analytics
and other reporting tools, adjusting strategies to maximize ROI.
Manage
email marketing campaigns
to engage and retain customers, promoting special discounts and seasonal packages.
Coordinate with the sales team to ensure alignment between
marketing and business goals
.
Stay updated on
tourism trends
and evolving
customer preferences
in the UAE and international travel markets.
Monitor industry competitors and adopt
best practices
in online travel marketing.
Skills
2+ years of digital marketing experience in the UAE
, preferably within the
travel, tourism, or e-commerce sectors
.
Strong knowledge of
SEO, SEM, Google Ads, Meta Ads,
and social media marketing.
Familiarity with
online travel agency platforms
and
tourism marketing campaigns
.
Hands-on experience with
Google Analytics
and other data tools for performance tracking.
Proficiency in
CRM platforms
and marketing automation tools.
Excellent communication skills in
English
(Arabic language skills are a plus).
Strong
analytical skills
to interpret data and optimize campaigns effectively.
Creative thinker with a passion for
travel and tourism
.
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