Digital Marketing Manager - Ecommerce

Skills

Digital Marketing Strategy: o Develop and implement digital marketing plans to enhance online presence and drive business growth. o Manage multi-channel marketing efforts including SEO, SEM, email marketing, social media, and content marketing. o Optimize campaigns to achieve performance goals and maximize ROI. • eCommerce Focus: o Oversee digital marketing initiatives specific to the B2B eCommerce platform. o Develop strategies to increase website traffic, generate leads, and convert visitors into customers. o Analyze and optimize eCommerce metrics such as conversion rates, average order value, and customer acquisition costs. • Content Creation & Management: o Create and manage compelling content for the website, blog, and email campaigns. o Collaborate with the design team to develop engaging visual and written content that aligns with our brand and business objectives. • Data Analysis & Reporting: o Monitor and analyze digital marketing performance using tools such as Google Analytics, Google Ads, and social media platforms. o Prepare regular reports on campaign effectiveness, website traffic, and key performance indicators. o Use data-driven insights to refine strategies and improve results. • Team Collaboration: o Work closely with other departments to ensure cohesive marketing strategies and effective implementation. o Provide guidance and support to team members, fostering a collaborative and results-oriented work environment.