Job Description
We are seeking an experienced Digital Marketing Executive to develop and implement digital marketing strategies for our cosmetic medical centers, dental clinics, or dermatology practices. The ideal candidate will have expertise in healthcare digital marketing, a deep understanding of SEO, social media, paid advertising, and lead generation, and the ability to enhance brand visibility and patient engagement.
Key Responsibilities:
✅ Digital Strategy & Execution
- Develop and implement digital marketing campaigns tailored to the cosmetic, dental, and dermatology industry.
- Plan, execute, and optimize Google Ads, Facebook Ads, Instagram Ads, and other paid campaigns.
- Monitor digital performance and optimize campaigns for lead generation and ROI.
✅ Content & Social Media Management
- Create and manage content for social media platforms, blogs, and websites.
- Develop and implement social media strategies to engage with potential patients.
- Manage online reputation, reviews, and patient feedback on platforms like Google My Business, Instagram, and Facebook.
✅ SEO & Website Management
- Optimize website content for SEO to improve rankings and organic traffic.
- Work with web developers to enhance user experience (UX/UI) and conversion rates.
- Conduct keyword research and implement SEO best practices.
✅ Email & WhatsApp Marketing
- Develop email and WhatsApp marketing strategies to nurture leads and increase appointment bookings.
- Segment audiences and personalize campaigns for better patient engagement.
✅ Performance Analysis & Reporting
- Track and analyze digital marketing performance using Google Analytics, Facebook Insights, and other analytics tools.
- Generate reports on campaign performance, lead conversions, and ROI.
- Suggest and implement improvements based on data-driven insights.