Digital Marketing

Job Description: Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for developing and executing marketing strategies to enhance the company’s online presence, drive engagement, and generate leads in the trading commodities, metals, banking, blockchain, cryptocurrency, and financial services sectors. The role involves managing digital campaigns, content creation, SEO, social media, and analytics to optimize brand visibility and customer acquisition.

Key Responsibilities:

• Develop and implement digital marketing strategies to promote commodities trading, metals, blockchain trading, and financial services.
• Manage and optimize SEO, PPC, and paid advertising campaigns across Google, LinkedIn, and other platforms.
• Create and oversee content marketing strategies, including blogs, newsletters, social media posts, and website updates.
• Execute social media marketing campaigns on LinkedIn, Twitter, and other industry-relevant platforms.
• Develop and analyze email marketing strategies to generate leads and maintain customer engagement.
• Track, measure, and report on campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
• Implement growth hacking techniques to enhance brand awareness and market positioning.
• Collaborate with design and development teams to improve website UX/UI and landing pages.
• Stay updated with digital marketing trends, SEO strategies, and blockchain/crypto market developments.