Lead the digital editorial team, including writers, editors, and content creators, providing guidance, feedback, and mentorship to ensure the production of engaging and relevant digital content.
Develop and execute digital content strategies that align with DMI's brand identity, target audience, and business objectives, driving audience growth, engagement, and loyalty.
Collaborate with cross-functional teams, including marketing, programming, and social media, to understand audience insights, identify content opportunities, and develop content plans that support digital growth and viewership.
Stay informed about digital media trends, emerging platforms, and technological advancements, integrating relevant insights into digital content strategies and leveraging new opportunities to enhance user experiences.
Oversee the creation and curation of digital content across various platforms, including websites, mobile applications, social media, and other digital channels, ensuring consistency in tone, style, and brand guidelines.
Develop and manage content calendars and editorial schedules, ensuring timely delivery of content, optimizing resource allocation, and aligning content production with programming schedules and strategic initiatives.
Monitor digital content performance and analytics, leveraging data-driven insights to refine content strategies, improve engagement, and maximize the impact of digital content on audience growth and retention.
Collaborate with the marketing team to develop and implement digital content promotion and distribution strategies, optimizing reach and visibility across digital platforms.
Ensure the implementation of SEO best practices and content optimization techniques to improve organic search rankings, enhance discoverability, and drive traffic to digital properties.
Manage relationships with external content providers, syndication partners, and influencers, negotiating agreements and ensuring compliance with contractual obligations and quality standards.
Stay informed about industry regulations, copyright laws, and digital content rights, ensuring compliance and ethical practices in all digital editorial activities.
Manage the digital editorial budget, tracking expenses, optimizing resource allocation, and ensuring cost-effective content production and distribution.
Stay updated on digital monetization models, advertising trends, and sponsored content opportunities, collaborating with the sales team to explore revenue-generating initiatives and partnerships.
Develop and implement data-driven content personalization strategies to enhance user experiences, increase engagement metrics, and drive targeted advertising opportunities, ultimately maximizing revenue potential.
