We are now looking for another team member to join us in the Marketing Department as the Digital Content Specialist, based in Dubai, UAE. What you’ll be doing:
Develop and implement comprehensive content marketing initiatives that align with the company's overall marketing goals and objectives.
Manage and maintain the company's online presence, including website content, social media profiles, and other digital channels.
Create high-quality, engaging, and informative content for various channels including the website, blog, social media, email, and other digital platforms.
Collaborate with the marketing and sales team to identify and target key audiences and create content tailored to their needs and interests.
Conduct market research and stay updated on industry trends to ensure the content is relevant and competitive.
Monitor and analyze the performance of content marketing efforts and make data-driven recommendations for improvement by using Analytical software.
Build and maintain relationships with industry influencers and thought leaders to increase the reach of the content.
Stay updated on SEO best practices and incorporate them into content creation to improve search engine rankings and drive organic traffic.
Collaborate with external agencies and freelancers to ensure high-quality and timely delivery of content projects.
Keep up-to-date with the latest content digital marketing trends and technologies, and make recommendations for their implementation within the company.
Requirements
3-5 years of experience in content marketing.
Experience managing content for various channels, social media, email, and video.
Proficient in SEO and keyword research.
Familiarity with content management systems (Contentful or similar) and social media/channel marketing management tools (HubSpot or similar).
Expert in using website and marketing analytics (Adobe Analytics is preferable).
Excellent written and verbal communication skills.
We are interested in you as a person, your attitude, behaviours, and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas – this is an added advantage:
Creative mindset with a keen eye for details.
Ability to work independently and manage multiple projects simultaneously.
Strong analytical and problem-solving skills.
Learning agility.
Drive for results.
Ability to comprehend, interpret, and apply the appropriate sections of applicable laws, guidelines, regulations, and policies.
