DIEZ | Manager - Brand & Events Management

Dubai Integrated Economic Zones Authority (DIEZA):

Established in 2021, Dubai Integrated Economic Zones Authority (DIEZ) consolidates and integrates the products and services of Dubai Airport Free Zone (DAFZ), Dubai Silicon Oasis (DSO), and the Dubai CommerCity (DCC). Home to more than 5,000 registered companies from across 20 industries, DIEZ is at the heart of Dubai’s economic success – a major economic catalyst in the city’s development.

•    Manages the day-to-day operations of the personnel or projects under your control to ensure the set objectives are being met.•    Improving efficiency by evaluating and monitoring operational & financial performance of the personnel or project that are handled•    Direct and ensure implementation of the set business strategy through achievement of milestones across approved timeline. •    Develop and implement all necessary policies and procedures to ensure that operations are being achieved both efficiently and effectively.•    Define and implement comprehensive brand strategies that align with the organization vision & mission. •    Conduct market research to identify trends, competitive positioning, and customer insights to inform brand direction. •    Develop and articulate brand positioning, ensuring clarity and consistency across all communication channels. •    Create compelling messaging frameworks that resonate with target audiences and reflect the brand’s values.•    Oversee the development and maintenance of brand guidelines, ensuring all marketing materials and communications adhere to established standards. •    Collaborate with design teams to create visually appealing and on-brand assets. •    Plan and execute marketing campaigns that promote brand awareness and engagement. •    Manage the brand’s online presence, including social media, website, and digital marketing efforts, ensuring cohesive messaging.•    Monitor and analyze brand performance metrics to evaluate brand health and effectiveness of marketing initiatives. •    Prepare reports and presentations for senior management on brand insights, trends, and opportunities for growth. 

• Bachelor's degree in marketing, Business Administration, Communication, or a related field.
• A minimum of 8 years of experience, with 4 years in a relevant role.
• General knowledge of principles in event management and linkage with marketing as well as sales.
• Strong relationship-building skills with vendors, sponsors, and stakeholders.
• Proven success in managing events and campaigns.
• Freezone background.