Dealer Principal

Overview of the role:

• Responsible for ultimate accountability for the achievement of budgeted operational objectives in Revenue, Volume, Gross Margin, Expenses, Net Profit, Customer Satisfaction, and employee engagement.

What you will do:

• Participate in annual business planning and follow up with quarterly and monthly reviews.
• Accountable for location Revenue Maximization, Margin Improvement, Controllable cost management, Cash Control and Receivables.
• Support Planning teams to ensure accurate forecasting.
• Execution of Incentive plans (within framework provided by Brand Director).
• Asset Management – optimize inventory of vehicle and parts stock.
• Provide dealership management with regular reports on the financial condition of the dealership.
• Develop and implement local plans to deliver sales and profit achievement by month for new, pre-owned and after sales.
• Effectively manage stakeholders through regular meetings.
• Submit accurate weekly forecasts based on analysis of actual market trends, sales conversions, bank approval TATs, invoices etc. for Management reporting. 
• With support of Sales Management drives achievement of monthly sales targets delivering volume and profit contribution.
• F&I penetration and particularly trade cycle products.
• Used car performance (sales and buying).
• Manage Aftersales financial budgetary goals and forecasts.
• Maintain high-quality service repairs and minimize comebacks. Conducts periodic spot checks of completed jobs for thoroughness and quality. 
• Responsible to monitor the performance of service operations within the location through enhancing and re-allocating location resources to improve overall location results.
• Parts & Warranty.
• Responsible for penetration of Service plans and extended warranty plans.
• Daily KPI management.
• OEM Warranty procedure and process adherence.
• Develop localized marketing initiatives and promotions with support of the brand communications team.
• Deliver OEM Customer experience programs.
• Accountable for a seamless end to end customer journey through Sales and Aftersales linking customer interactions to maximize opportunity to build value for the customer. (customer retention loyalty).
• Promote customer experience best practice to safeguard the customer journey process, whilst ensuring staff are trained to deliver on overall location targets.
• Lead development and execution of local action plans for improvement of NPS and CSV/CSI with support of central analysis and customer excellence teams. 
• Manage high level customer escalations or issues arising out of transactional situations and ensure customer complaints in location are resolved effectively and timely.
• Take an active role in customer interactions to gain a strong sense of pulse and voice of the customer.
• Local prospecting and CRM.
• Building relationships with local SMEs within agreed market territory.
• With support from Operations Manager/Coordinator drive efficient allocation of administration and support operational resources across the site/s of Sales and Aftersales under the Dealer Principal’s remit.
• Responsible for securing and maintaining the company’s fixed assets at the location.
• Ensure 100% compliance with Standard Operating Procedures. 
• Manage documentation and legal government relation matters by ensuring adherence to the prescribed government rules and procedures to minimize legal implications to location operation.
• Understand and ensure compliance with OEM warranty processes.
• Ensure the proper care, storage, and inventory of special tools. 
• Manage location activities to ensure they are carried out as per the company’s policies and procedures through effective communication and monitoring. 
• Ensure Management and other stakeholders are kept informed of progress and issues related to location operations. 
• Work with Human Resources to ensure the branch is always optimally staffed/resourced with appropriately qualified, talented & efficient workforce.
• Train, motivate and monitor and improve the performance of all staff.
• Mentor, coach, develop and engage team to consistently deliver expected business results.
• Develop & plan short- and medium-term goals and objectives for the team.
• Drive Al-Futtaim Values in workplace.