What You’ll Do
Data-Driven Optimization
Analyze user behavior, heatmaps, and funnel data to identify drop-off points.
Conduct research through user surveys, session recordings, and competitor analysis.
Leverage tools like Google Analytics, Hotjar, Crazy Egg, and Microsoft Clarity.
A/B Testing & Experimentation
Design and execute A/B and multivariate tests to enhance conversion rates.
Track performance, analyze results, and implement winning strategies.
Work closely with designers and developers to execute CRO experiments.
UX/UI & Landing Page Optimization
Improve website usability by reducing friction points in user journeys.
Optimize landing pages for different audience segments and traffic sources.
Refine call-to-actions (CTAs), page structure, and messaging alignment
Website Performance & Mobile Optimization
Ensure fast page loading times to prevent user drop-off.
Optimize for mobile-first experiences across all devices.
Work with developers to improve site speed, accessibility, and responsiveness.
Reporting & Strategy
Provide actionable insights and recommendations based on CRO test results.
Use visualization tools like Google Data Studio, Tableau, and Looker to present findings.
Stay ahead of industry trends, tools, and techniques to drive continuous improvement.
What We’re Looking For
Experience:
3+ years in Conversion Rate Optimization, UX/UI, Digital Marketing, or
Growth Hacking.
CRO Tools: Hands-on experience with A/B testing platforms (Optimizely, VWO,
Google Optimize) and heatmap tools.
Data-Driven Mindset: Strong analytical skills with a results-oriented approach.
Technical Knowledge: Understanding of HTML, CSS, JavaScript (basic knowledge) to
collaborate with developers.
UX/UI Best Practices: Knowledge of user behavior, engagement tactics, and website
usability.
Communication Skills: Ability to present insights, reports, and strategic
recommendations to stakeholders.
We’re about partnerships! At Career Maker, our aim is changing lives for the better by connecting talent with opportunity. We offer specialised recruitment services spanning across a range of industries with a culture that is focused on exceptional customer service. We are eager to get to know you and your company because that’s how we form real partnerships: partnerships that change lives.
