Required experience : Minimum 5 years
Job responsibilities
Job responsibilities
Within Boutiques the CRM Specilist is a
Pillar to the store activity on their customer relationship management. Assuring the
healthiness of the Dior client database, and maximising all
opportunities offered by Christian Dior to get a return on investment on client actions. He will develop further
new clients and
prospects, build their
loyalty side by side with the store teams, and will participate in offering the most
luxurious experience to our VIPs in order to retain them.
Objectives:
Clients Data Base:
Correct data on each client: address, double entry merger, etc. Update it with extra qualitative information by cross checking with store client book and retail team. Contact Clients directly for feedback.
Train and coach the store team on customer relationship:
Monitor the capture rate for each SA. Organise training sessions on phoning etiquettes, teasing clients and follow-up form filing. Field Coaching by spending majority of your time on the shop floor.
Business Development & CRM Actions:
Insuring the usage of the data base to optimise boutique business. Prepare the action plans for the sales teams with objectives, deadlines, means and tools (list of clients, information and history gathered from Bedior) and support them. Monitor the results of the actions and update the database accordingly. Support the team in offering an extra-mile service to our top clients in order to retain them. Help teammates building loyalty from their new clients and maximising their potential in order to create foot flow in-store. Develop new prospects by working closely with partners and Business getter. Re-distribute inactive clients to the sales team and give them objectives. Distribute high potential prospects to the sales team with objectives to achieve. Maximise the top clients potential on high value items, special orders and pre-selling.
Support instore event (Pop ups, Pop ins, OTOs …)
Marketing Graduate with minimum of 3 years’ experience in similar role in Luxury Retail English is a must, Arabic is a plus Organizational & Communication skills are key, can work on his/her own and within a team Hands-on and shop floor orientated.
“Whatever you do – whether for work or pleasure – do it with passion! Live with passion,”
wrote Christian Dior.
Well before he embarked on his destiny as a couturier, Christian Dior was fascinated with art. The young Normandy native and several friends opened an art gallery when he was just 23. In 1938 he learned the métier of pattern cutter with Robert Piguet and three years later began working as a designer for Lucien Lelong. Right from the founding of his Maison in 1946, he transformed his dreams into irresistible creations, seeking to break with the somber war years by elevating pure joy. His visionary spirit celebrated and enchanted women the world over. In only ten years, Monsieur Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams.
Required experience : Beginner
Required experience : Débutant
Required experience : Débutant
CRM Specialist - Dubai
Marketing - Christian Dior Couture
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