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CRM & Retention Manager, Middle East
What this position is about – Purpose
As the CRM & Retention Manager, you will be responsible for designing and executing data-driven strategies to enhance consumer retention, loyalty, and lifetime value. You will play a pivotal role in leveraging consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel, ensuring a strong connection between consumers and the brand. This role is critical in leveraging data-driven insights to strengthen consumer relationships, enhance engagement, and maximize long-term brand loyalty.
What will you do – Responsibilities:
- Consumer Retention & Engagement
- Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
- Design and optimize automated consumer journeys based on behaviour, lifecycle stage, and engagement patterns.
- Deploy targeted re-engagement campaigns to minimize churn and increase repeat interactions.
- Data Management & Segmentation
- Oversee consumer data collection, management, and governance, ensuring compliance with data privacy regulations.
- Develop and maintain segmentation frameworks based on consumer behaviour, demographics, and business priorities.
- Leverage predictive analytics and insights to anticipate consumer needs and tailor engagement strategies.
- Ensure the integrity and accuracy of CRM databases, optimizing data flow and synchronization across platforms.
- Loyalty & Advocacy Programs
- Design and implement loyalty programs that reward engagement, drive retention, and encourage advocacy.
- Optimize loyalty mechanics, incentives, and touchpoints to maximize consumer participation and satisfaction.
- Develop referral marketing strategies to amplify organic consumer acquisition.
- Lifecycle Marketing & Personalization
- Execute lifecycle marketing strategies that enhance consumer experiences from onboarding to long-term retention.
- Personalize CRM communications and offers based on behavioral triggers, purchase history, and engagement levels.
- Optimize retention marketing performance through A/B testing, performance tracking, and continuous iteration.
- Data-Driven Decision Making & Reporting
- Define and track CRM and retention KPIs, including consumer lifetime value, engagement rates, churn rates, and loyalty program performance.
- Leverage data analytics tools and dashboards to provide real-time insights and actionable recommendations.
- Work with the SI team to enhance data architecture, ensuring robust tracking and reporting capabilities.
- Cross-Functional Collaboration
- Work closely with the Acquisition Manager, Digital Agency, SI, Brand, and Sales teams to align CRM initiatives with broader digital marketing and commercial goals.
- Partner with IT and Data teams to improve CRM infrastructure, automation, and integration across digital platforms.
- Collaborate with the content and creative teams to ensure CRM messaging aligns with brand strategy.
Whom are we looking for – Requirements:
- Strong expertise in CRM, consumer retention, data management, and loyalty marketing.
- Experience in data segmentation, predictive modelling, and personalization strategies.
- Deep understanding of consumer lifecycle management, omnichannel engagement, and automated marketing workflows.
- Proficient in CRM tools, marketing automation platforms, and data analytics software.
- Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
- Excellent collaboration skills to work cross-functionally and align business priorities with CRM efforts.
What are the next steps in the Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.
