Credit Card Campaign Manager

Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees! We are currently recruiting for a Credit Card Campaign Manager for our client to be based out of their Abu Dhabi office.

Purpose-

To manage end-to-end, from conceptualization and execution to monitoring and fulfillment, ensuring alignment with business objectives, compliance requirements, and customer needs.

Responsibility-

Campaign Management

• Develop and execute marketing campaigns to drive credit card acquisition, usage, and retention.
• Design campaign mechanics, including offers, discounts, cashback, rewards, and seasonal promotions.
• Collaborate with internal teams (e.g., Sales, Analytics, and Product teams) to ensure campaign objectives align with business goals.
• Work with creative and media agencies to design promotional materials for digital, print, and on-ground channels.
• Optimize campaigns based on performance metrics (e.g., response rates, conversion, ROI).

Fulfillment Coordination

• Oversee the delivery of campaign promises (e.g., cashback, gifts, rewards) to customers.
• Manage vendor relationships for fulfillment processes, ensuring timely delivery.
• Develop a robust system to track fulfillment SLAs and resolve issues promptly.
• Work closely with the customer service team to handle queries and escalations related to campaign offers.

Analysis and Reporting

• Monitor campaign performance using tools and analytics platforms.
• Create post-campaign reports detailing outcomes, learnings, and recommendations for future campaigns.
• Analyze customer behavior to refine segmentation strategies and enhance campaign relevance.

Stakeholder Collaboration

• Coordinate with compliance and legal teams to ensure all campaigns meet regulatory requirements.
• Partner with IT teams to implement and test campaign-related systems and APIs.
• Manage budgets and ensure cost-effective execution of campaigns.

Innovation and Continuous Improvement

• Stay updated on industry trends and competitor campaigns.
• Propose innovative campaign ideas and fulfillment strategies to differentiate the credit card offering.