Content Executive

Content Executive for Healthcare @ Dubai, Jumeirah 1

About GluCare

GluCare is a leading healthcare clinic that specializes in comprehensive diabetes care. Our mission is to improve the lives of people living with diabetes through innovative technology and compassionate care. We leverage the latest advancements in wearables, IoT devices, machine learning, and artificial intelligence to empower our clinicians and provide personalized and data-driven coaching to our patients.

Job summary:

As a Content Executive at GluCare Integrated Diabetes Center, you will play a vital role in creating and managing engaging content across various platforms while fostering a supportive and informed community. This position involves crafting compelling narratives, facilitating discussions, and ensuring a positive online experience for individuals affected by diabetes. 

Responsibilities:

1. Content Creation: 

• Develop and curate high-quality, informative content for various channels, including blogs, articles, newsletters, and social media. 
• Collaborate with healthcare professionals to create content that educates and empowers individuals managing diabetes. 
• Ensure all content aligns with the center's mission, brand, and industry best practices.

2. Community Engagement: 

• Build and nurture an online community through social media platforms, forums, and other relevant channels. 
• Respond promptly to community queries, comments, and concerns, fostering a positive and supportive environment. 
• Initiate and moderate discussions on diabetes-related topics to encourage engagement. 

3. Social Media Management: 

• Manage social media accounts, including content creation, scheduling, and monitoring. 
• Develop and implement social media campaigns to increase awareness and engagement. 
• Utilize analytics tools to measure the effectiveness of social media efforts. 

4. Collaboration: 

• Collaborate with healthcare professionals, content creators, and influencers to amplify the center's reach. 
• Work closely with the marketing team to align content with broader marketing strategies.
• Identify and leverage partnerships to enhance community engagement.

5. Education and Awareness: 

• Develop educational materials and resources to inform the community about diabetes management, treatment options, and lifestyle changes. 
• Coordinate webinars, workshops, and virtual events to disseminate information and address community needs. 

6. Monitoring and Reporting: 

• Monitor online discussions, trends, and feedback to stay informed about community sentiments. 
• Provide regular reports on community engagement metrics and content performance. 

7. Digital marketing:

• Liaise with the marketing team to support the SEO efforts
• Create content for the blog
• Draft content for the web

8. Understand, follow and support all hospital infection control programs