Job Description
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.
Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.
We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
We’re looking for a star Content Creator to join our Marketing team to create trendy content that resonates with the market. You’ll be responsible for producing engaging content that captivates our target audience and aligns with our brand's voice and objectives across various platforms.
Main Responsibilities
- Setting up content calendar
- Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems
- Creating and filming the content independently for different social media channels
- Planning and directing different video and photo shoots
- Writing, reviewing, editing, and updating content for social media, marketing materials, and other
- Implementing and monitoring social media strategies to increase brand awareness, engagement, followers, and other metrics
- Assisting the creative team with the design of promotional materials
- Conducting research to learn more about current trends, seasonalities, developments, and perceptions about the subject matter, and then contextualizing the findings
- Suggesting new ways to promote company offerings and to reach customer
- Participating in offline events and acting as a brand ambassador
Ideal Candidate
Qualifications
- Bachelor’s degree in Marketing, Communication, Filmmaking, or a related field
- Experience in creating viral, high-quality content that is relevant to the UAE market
- Exceptional communication and writing skills in English, with proficiency in Arabic preferred
Knowledge & Competency
- Skilled in shooting and editing videos
- Knowledge in creating content as per the brand guidelines
- Proficiency in digital marketing tools, social media platforms, and market research techniques
- Attention to detail, excellent organization skills, time management, and ability to manage multiple projects and responsibilities simultaneously
- Collaborative attitude and ability to work effectively with cross-functional teams
- Ability to work efficiently without compromising quality or accuracy
- Interest in healthy food lifestyle scene
Personality
- Strong communicator
- Ability to work both independently and within a team
- Eager to learn
- Friendly and pleasant personality
