Communications Coordinator, startAD (Fixed Term for 1 Year)

UAE Nationals are encouraged to apply

 New York University Abu Dhabi (NYUAD) seeks to appoint a Communications Coordinator, startAD reporting to the Assistant Director, Marketing and Communications in startAD.

As a key member of the startAD marketing team, the Communication Coordinator propels the growth and success of startAD.

If you have a keen understanding of best practices and trends in digital social media marketing, enjoy being both creative and data-driven, and understand how to build an engaged community, this role is for you. This role will work closely with the internal and external cross-functional teams, driving performance and impact of startAD programs leveraging digital media. Ultimately, you will contribute to building Abu Dhabi as a global center of excellence for innovation and entrepreneurship.

Key Responsibilities:

Marketing Project Management:

• Work closely with internal team members, external vendors, and partners to ensure high-quality, timely, and cost-efficient execution of marketing programs
• Effectively anticipate, plan, and seamlessly execute marketing operations in PR, Social Media, Video Production, and events
• Coordinate the marketing and promotion of startAD projects
• Manage the day-to-day operation of marketing campaigns leveraging Hubspot, Asana, and other systems. Address challenging client requests and issue escalations as needed
• Continually monitor campaign performance, updates in the market, and consumer trends, and recalibrate the responsive campaigns accordingly

Brand Strategy and Content Creation:

• Develop and assist in creating Arabic and English content and actionable strategies that drive audience engagement, brand performance, and program success through digital marketing, social media and community management, website management, content marketing, SEO, blogs, thought leadership activities, and program recruitment
• Engage with partner communications teams and leverage opportunities for cross-promotions, strategic events and media coverage

• Forecast and track key account metrics
• Prepare and present reports communicating the progress of initiatives to internal and external stakeholders. Maintain and archive documents with effective filing systems on the shared Drive
• Maintain inventory of community outreach materials. Create and update spreadsheets, databases, and datasets

Required Education:

• Bachelor’s Degree in Communications, Journalism, Marketing or related fields

Required Experience:

• 3 or more years of experience with digital, social PR agency or in an inhouse marketing team
• Strong copywriting and copyediting skills in Arabic and English are required for this role
• Proficiency and working knowledge of marketing execution, project management, automation and reporting tools such as Asana, HubSpot, Google Analytics, WordPress, Adobe suite, and Microsoft Office platforms 

Preferred Education:

• Agile, Prince, Project Management

NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.