# Identify and develop online marketing campaigns and tools including, email marketing, newsletter marketing for RTA and it’s initiatives.# Secure editorial placements on major online portals (AOL, Yahoo, MSN, etc.).# Support web development and marketing efforts including development of micro-site, web campaign, and site functionality.# Perform other related duties as assigned# Secure mention of RTA in major trend features covering the web.# Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines and websites.# Plan and execute on projects in close co-operation with internal RTA stakeholders (MCC team, IT Department,E-government Team, other agencies).# Monitor and evaluate new technologies and promotional vehicles to ensure that RTA is on the cutting edge of innovations in the web media space.# Submit content offerings for awards and lists (i.e. Online Journalism Awards, Best of the Web).# Collect data and evaluate performance of promotional vehicles and provide reports on successes and trendsusing key measurement techniques on the web (i.e. BlogPulse, Google Trends, Yahoo Buzz Index, etc).# Deliver specifications to IT and coordinate the implementation from concept through testing and market launch.# Serve as a liaison with all other departments, initiative owners and Corporate Communications team, to leverage all digital resources and assets.# Promote RTA’s overall digital content portfolio and specific digital media content offerings (sites/pages, blogs, widgets, online video, etc.) in online media.
# Bachelor degree in Marketing from a recognized university. Master preferred.# Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.# Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.# Innovative problem-solver who can generate workable solutions and resolve complaints# Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.# Resourceful team player who excels at building trusting relationships with customers and colleagues.# Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.# In-depth knowledge and understanding of social media platforms and their respective participants, bloggingecosystem (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.# Search engine optimization (SEO) - highly knowledgeable of the latest techniques to get noticed and ability to provide strategic advice.# Search engine marketing and Pay per click (SEM & PPC) - know how to work with the major search enginesand social platforms and understand the best practice to drive sales.# 11 years of working experience in developing specific applications & use latest software such as GoogleAdwords and Radian preferably in international organization.# Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.# Computer-literate performer with extensive software proficiency covering wide variety of applications.# Exceptional listener and communicator who effectively conveys information verbally and in writing.