Chief Marketing Officer (crypto industry experience required)

Hiring for a large crypto-currency company in Abu Dhabi.

• Develop and implement a cohesive marketing plan to increase brand awareness and adoption of the company’s products or services within the cryptocurrency market.
  
• Lead marketing campaigns from the idea stage through to their execution and implementation.
  
• Stay up to date with the latest trends in the cryptocurrency market, as well as marketing and advertising best practices.
  
• Drive the digital marketing strategy, including content marketing, social media, SEO/SEM, and email marketing, with a focus on analytics and ROI.
  
• Work closely with the sales team to develop a seamless customer journey and drive revenue growth.
  
• Oversee the company's brand strategy and ensure consistent messaging across all channels.
  
• Establish and manage the marketing budget to ensure effective spend and cost controls.
  
• Develop and manage key marketing partnerships and relationships with external agencies, vendors, and influencers within the blockchain and crypto community.
  
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  
• Create and maintain a robust measurement system for tracking the success of marketing initiatives, providing the Management with regular reports.
  
• Guide the marketing team, direct brand strategy, and lead innovative initiatives to achieve business goals.
  
• Leverage customer insights to guide the development of new products or services.
  

• Proven experience as Chief Marketing Officer or similar role with a focus on digital marketing, preferably in the cryptocurrency or technology sectors.
  
• Minimum 10+ years of experience, with atleast 4+ years of experience in the related field.
  
• Understanding of and experience with market research, data analysis, and using customer insights for brand strategy development.
  
• Proficiency in digital marketing platforms, analytics tools, and social media strategy specifically suited for the cryptocurrency audience.
  
• Demonstrated ability to develop and execute sales and marketing strategies successfully.
  
• Experience in managing marketing budgets and applying marketing resources effectively.
  
• Strong leadership skills, with the ability to set clear priorities, delegate, and guide investment in people and systems.
  
• Excellent communication and presentation skills.
  
• Experience with SEO/SEM campaigns, content marketing, and social media management.
  
• Innovative and entrepreneurial mindset, with the capacity to work in a fast-paced and change-driven environment.
  
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced marketing qualifications highly regarded.